PDA

View Full Version : Consumer Anticipation for iPhone 4 Dampening Enthusiasm for BlackBerry Devices




MacRumors
Jul 14, 2010, 01:38 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/iphone/2010/07/14/consumer-anticipation-for-iphone-4-dampening-enthusiasm-for-blackberry-devices/)

ChangeWave Research today released a new study (http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html) based on a survey of 4,000 professionals and early-adopter consumers showing considerable enthusiasm for the iPhone 4 ahead of its launch, much of it coming at the expense of Research in Motion's BlackBerry line.

Survey data collected in the 10 days leading up to the iPhone 4's launched showed that 52% of surveyed customers planning to purchase a smartphone in the next 90 days were targeting the iPhone, up from only 31% in the prior quarter's survey. The jump was not terribly surprising considering the excitement surrounding the iPhone 4 launch, and the increase was similar in size to that seen prior to previous iPhone launches.


http://images.macrumors.com/article/2010/07/14/143242-changewave_jun_10_future_manufacturer.jpg

Perhaps more interesting is the effect of Apple's jump on its competitors, with Android impressively able to hold steady under the weight of the Apple tsunami as HTC saw a significant boost due to its new handsets such as the EVO and offset declines by Motorola as its Droid line is still waiting for the impact of the forthcoming Droid X launch. But Research in Motion, Windows Mobile, and Palm were the big losers in Apple's surge, with the percentage of planned purchasers opting for BlackBerry and Windows Mobile devices falling by more than 50% and Palm falling off the map completely from a previous level of 3% in the wake of its acquisition by HP.


http://images.macrumors.com/article/2010/07/14/143242-changewave_jun_10_future_os.jpg

Also of note regarding Research in Motion is the degree to which consumers are no longer being satisfied by the aging hardware and software lineup from the company. While Apple has been holding strong in the 70-80% range as far as the percentage of users registering as "very satisfied" with their device, Research in Motion has sunk over the past two years from the mid-50% range to only 30%, with seven consecutive quarters of decline in user satisfaction.


http://images.macrumors.com/article/2010/07/14/143242-changewave_jun_10_satisfaction_apple_rim.jpg

Apple has also finally caught up with RIM in smartphone ownership among ChangeWave's survey group, with the two companies knotted at 34% as Apple closed a five percentage point gap from the previous quarter.


http://images.macrumors.com/article/2010/07/14/143242-changewave_jun_10_manufacturer.jpg

Research in Motion has long been the market leader among smartphones and thus Apple's primary competitor as it seeks to gain market share. And while Google's Android platform has seen tremendous growth over the past 1-2 years, RIM's BlackBerry line remains a high-profile competitor, especially among business users.

Article Link: Consumer Anticipation for iPhone 4 Dampening Enthusiasm for BlackBerry Devices (http://www.macrumors.com/iphone/2010/07/14/consumer-anticipation-for-iphone-4-dampening-enthusiasm-for-blackberry-devices/)



CocoaPuffs
Jul 14, 2010, 01:57 PM
Looks like Blackberry will be once again referring to only fruits.

eastercat
Jul 14, 2010, 02:11 PM
RIM is a good object lesson to any phone manufacturer, who thinks they can coast on their past reputation.

Darkroom
Jul 14, 2010, 02:12 PM
i fully trust statistics like these and refuse to believe that corporations can have any influence on the final result. :rolleyes:

CocoaPuffs
Jul 14, 2010, 02:14 PM
RIM is a good object lesson to any phone manufacturer, who thinks they can coast on their past reputation.
Microsoft isn't enough of a lesson?

jav6454
Jul 14, 2010, 02:16 PM
Microsoft isn't enough of a lesson?

That lesson will be taught on and on and on. Oh just check the most recent move by Microsoft, you can downgrade to XP until 2020.

jettredmont
Jul 14, 2010, 03:29 PM
Count me among the 70%+ of Blackberry users who are not "very satisfied" with my device or its OS.

The only reason I have a Blackberry is that iPhone is not available on Verizon, and I still need my phone to function as a phone in places where AT&T service dare not go. Next year I'll either be switching to an Android model, or, if iPhone is finally there, an iPhone. I certainly, 100%, will NOT be buying another Blackberry. It's just a useless POC with poor support and mediocre build quality.

ValSalva
Jul 14, 2010, 03:59 PM
I gladly gave up my BlackBerry Bold on June 24th for my first iPhone. What a difference! The whole BlackBerry experience is balky and frustrating. What a turd. Between iOS, Android, and Windows Phone, BlackBerry is soon to be an answer to a trivia question about phones in the 00's.

eastercat
Jul 15, 2010, 08:59 AM
It seems that each industry needs its own object lesson. After all what do the mistakes of a multi-billion dollar software company have to do with a slowly declining mobile phone manufacturer? (I'm being sarcastic)
Also, it turns out that lesson has to be updated by a new player; it turns out corporations have very short memories. :rolleyes:
Microsoft isn't enough of a lesson?

Gyrferret
Jul 15, 2010, 12:52 PM
I guess that the only thing RIM can't do too well in recent day is keep up with their server demand. Otherwise, I'm in that 30% group.