Unreleased Switch Commercial: DJ Qbert

[arn]

As originally noted by MacTeens.com (http://www.macteens.com):

Errol Morris's website (http://www.errolmorris.com/) contains an unseen Apple Switch commercial (http://www.errolmorris.com/commercials.php?commercial_id=7)

The ad appears to feature DJ Qbert (http://www.djqbert.com/), who appears to be a well-known "turntablist" (QT clip (http://www.beatthief.com/four/media/qbert.html)).

Errol Morris is the director (http://us.imdb.com/Name?Morris,+Errol) who shot Apple's Switch ads. There are reports that there are a number of celebrity ads are coming soon (possibly coinciding with Jaguar's release).

Other known celebrities to be featured include Eric Koston (http://www.macrumors.com/pages/2002/08/20020811231631.shtml), Ben Folds (http://www.macrumors.com/pages/2002/06/20020628102240.shtml) and Harry Knowles (http://www.macrumors.com/pages/2002/05/20020507222255.shtml). Others mentioned (http://www.macrumors.com/pages/2002/05/20020508225804.shtml) include "Lou Reed, Spike Lee, Béla Fleck, the CEO of Phat Records, and a bunch of Grammy artists".

Damon Wright (http://www.macrumors.com/pages/2002/06/20020619030946.shtml) had confirmed that these Celebrity ads would be the next round in Apple's new ad campaign.

[dongmin]

very cool. I'm excited.

kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.

[buffsldr]

i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

[arn]

Originally posted by buffsldr
i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn

[3rdpath]

go to the film section/thin blue line and look at the letter from harvey weinstein...too freakin funny.

[ShaolinMiddleFinger]

I think the new ads gonna try and reach into the next generation of people.... roughly Generation X-Y. Think about who's been buying a lot of the ipods lately... That and if you start them up with Mac...they'll stick with Mac.


I know a lot of people here don't listen to hip hop but DJ QBert's well known in the hip hop industry

[8thDegreeSavage]

Originally posted by arn


What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn



Completely on the button arn, Apple is obviously targeting niche markets, due to them relating owning a mac with "cool" niche markets.

BTW Q-Bert is seriously a sick Turntablist, The invisible Skratch Pikilz were banned form the DMC's(DJ competition) because they were TOO good at it.

Q-Bert is the cream of the crop...as is Koston form the world of skating.

[Geert]

I like it! great stuff, hope to see lot's more like this.

But euh,... has anybody checked this one (http://www.errolmorris.com/commercials.php?commercial_id=6)?

[sparkleytone]

DJ Qbert is pretty damn recognizable. I think its a great commercial, and hes got some definite charisma.

[Yuk-Monkey]

MOBILE JUDGE!!!

[MacCoinnich]

Originally posted by dongmin
kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.

Surely that's not a coincidence, as isn't the Chairman, CEO or something of Gap on the Apple Board of directors?

[Shrek]

Sure hope that rumor I heard about Britney Spears doing an Apple Switch Ad comes true. Can't remember where I heard that one though--some website. Dadgommit! :rolleyes:

[Wes]

Britney spears can use a mac?

Oops I Panicked it Again

[addsapple]

Britney?
Haha, Britney Spears is too busy to be doing an Apple Ad! Although, if you did hear about Britney in an Ad, maybe you got it from here (http://www.oliverwillis.com/archives/002432.php) ??
Well, :p It would be cool for her in an Ad, if she was naked!!!:eek:

[sparkleytone]

that is CLASSIC. right onto my hard drive it goes.

[usr122122121]

Mods:
Not to pick nits or anything, but "Bella Fleck" should be "Béla Fleck"
thanks
-braxton

[colewave]

Should Apple be celebrating the man who was able to stuff the most animated ads, pop-ups, and pop unders on his webpage?

[katchow]

i cant wait for lou reed personally...

remember the funny little candid bits he did in "blue in the face"?

that'd be nice in apple ad...hope he adds a little humor...

katchow

[dynamicd]

I think Apple just found their "key" into the hip-hop community. I've been listening to underground hip-hop for about 4 years now and Q-bert is the unanimous best DJ in the universe. He's definitely one for the think different campaign. Q-bert revolutionized turntablism.

On a side note, why haven't i seen will ferrel's switch ad on tv?

[blukens]

Originally posted by dynamicd
On a side note, why haven't i seen will ferrel's switch ad on tv?

I'm guessing because he says both "poop" and "porn actor". Apple has enough sense of humor to show it off at a trade show, but it's never gonna show on tv. It's not even on their web site. It would alientate a lot of people...

[2Step Garage]

Only Apple would be cool enough to get a wicked Dj to promote their products... I think they have the right idea with the celbs they are picking. They are known, but not well known. Qbert is perfect, I cant imagine a more well known dj like Oakenfold (bleeeech) promoting apple products. Has anyone seen the independent documentary called "Scratch"? Its a great movie on turntablism... check it!

[2Step Garage]

Ohhh man and bela fleck!?!?! Wicked.. hahaha.... has anyone seen bela fleck and the flecktones live? I have a video of them live at the Maryland Jazz festival, they are insaine. They have this drummer, who uses this tricked out drum machine that he wears, and he uses his fingers to keep beats its really a unique way to keep the groove, I think he calls himself "Future Man".. anyone know who im talkin about?

[gopher]

Qbert advertisement is all out of audio sync, and the video is not what Apple would publish. I sure hope someone gets rid of those blurry lines in the video before Apple publishes it for good.

[MacSlut]

They should get someone who is well known only to hip/cool/in the know kinda people. Someone who scores high as a search term and has had a lot of fan sites that have just launched. Someone not really talented or accomplished, just an "it" person. Someone with "I kiss all your base" appeal. I know just the person...how about Ellen Feiss?

"It was really good paper" - hehehe

[MrMacMan]

They could lower prices, talk about sky high! :eek:
Common conversation, hey I want to get a new mac, okay I have like $1000, and guess what he can't get jack. Too darn Pricey .

[tjwett]

Originally posted by usr122122121
Mods:
Not to pick nits or anything, but "Bella Fleck" should be "Béla Fleck"
thanks
-braxton

noticed that too. hey, i'm a Fleck fan but i'd rather see Future Man in an ad! he's way tech.

[donco]

Originally posted by usr122122121
Mods:
Not to pick nits or anything, but "Bella Fleck" should be "Béla Fleck"
thanks
-braxton

Yeah... and "Phat Records" is very probably "Fat Wreck Chords"; hope they have Fat Mike in the ad.

[2Step Garage]

Originally posted by tjwett


noticed that too. hey, i'm a Fleck fan but i'd rather see Future Man in an ad! he's way tech.


Future MAN!!!!! YEAAAAAAA that man is wacked, hehe in a good way of course. :D

[jtrascap]

Man, I've been Flecktones fan from waaay back - I still have a "waltz of the cosmic hippo" cd here somewhere (actually, I got it from doing a Compaq training!). Go, Bela, go!

[tjwett]

Originally posted by 2Step Garage



Future MAN!!!!! YEAAAAAAA that man is wacked, hehe in a good way of course. :D

that dude is off the chains! have you ever seen is website? i can't remember the link...damn. anyway, he's still doing his own solo stuff using the most insane gadgets. and speaking of Flecktones, Victor Wooten's solo bass stuff is amazing as well. i produce a lot of electronic music and i've dove deep into my Flecktones collection for some seriously dope samples many a time. shhhh.

[3777]

I've never heard of any of these frigan people... and that's probably a good thing.:D