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View Full Version : IBM, Apple deliver digital media standard


MacBytes
Nov 17, 2004, 01:03 PM
Category: News and Press Releases
Link: IBM, Apple deliver digital media standard (http://www.macbytes.com/link.php?sid=20041117140302)
Posted on MacBytes.com (http://www.macbytes.com)

Approved by Mudbug

Cooknn
Nov 17, 2004, 01:44 PM
I still have a dream that someday Apple will offer streaming HDTV content from a store much like iTunes. AVC/H.264 is a step in that direction from what I can tell, and with companies like IBM and Cisco developing in cooperation with Apple, the future is looking bright :D

daveL
Nov 17, 2004, 02:06 PM
I still have a dream that someday Apple will offer streaming HDTV content from a store much like iTunes. AVC/H.264 is a step in that direction from what I can tell, and with companies like IBM and Cisco developing in cooperation with Apple, the future is looking bright :D
There's a slight problem with your dream, at least for the time being. H.264 requires dedicated DSP hardware, even for decoding, at HDTV resolutions. About the only thing you can do with a fairly modern CPU is video conferencing, where the resolution and/or frame rates are much lower. If memory serves me, it takes over 50% of a high-end TI DSP just to decode SDTV at full resolution and frame rate. Encoding requires roughly twice the horse power.

Having said that, the IBM/Apple alliance has to be good news.

AmigoMac
Nov 17, 2004, 02:36 PM
It will be the "windows media" killer... the next is a big open standard IM service... Jabber? big companies offering jabber support and each one the own client for their purposes. and H.264.. :cool: