View Full Version : iPod is more than a trend - Jobs

Nov 28, 2004, 01:07 PM
Category: Opinion/Interviews
Link: iPod is more than a trend - Jobs (http://www.macbytes.com/link.php?sid=20041128140712)
Posted on MacBytes.com (http://www.macbytes.com)

Approved by Mudbug

Blue Velvet
Nov 28, 2004, 01:14 PM
Intelligence Group's Jane Buckingham said: "What Apple does very well is tap into social trends without you even knowing it." For example the iPod photo will hit a "sweet point with Americans, who have a desperate need for documentation, for scrapbooking".
"It seems we're desperate to document our lives, to have photos of every trip we've taken. In a world that lacks stability, it gives you a bit of comfort, even shows you're a good parent," she explained.

That sounds like complete crap to me and a massive generalisation to boot.
Intelligence Group -- BS Group, more like...

Nov 28, 2004, 07:07 PM
The compulsive scrapbooking (oops, left out the 's' at first!), collecting and snapshots thing really is big here. I swear that there are people so obsessed with capturing and cataloging their lives that they're going to miss out on living them! It's not universal, but there is enough of it to support a healthy little photo iPod business.

Nov 29, 2004, 05:39 AM
At what point does it become obvious to the Apple iPod company that it should spin off its forgotten, dead-weight OS X division and focus on what it does best?


Of course, good look getting the iPod to support Macs after the separation is complete. :rolleyes: