Final mix peaks on CD

When listening through my studio headphones or iMac, everything sounds fine. But after I burned it to CD with WaveBurner, it's way too loud for a regular old CD player.

The songs range from really quiet to really loud. Any tips for dealing with the loudness? (But please don't tell me to just squash it with a limiter.)

I've reevaluated the problem a bit... The thing is that in WaveBurner (not too mention Logic Studio) the levels never go over 0.00 dB. Why should it peak on a CD?