View Full Version : 6.5M Copies of Angry Birds Sold (No Advertising)

Aug 17, 2010, 10:20 AM
TUAW (http://www.tuaw.com/2010/08/17/rovio-sells-6-5m-copies-of-angry-birds-without-advertising-once/)

by Mike Schramm
I got to meet the creators of Angry Birds back at E3 earlier this year, but because of our busy schedules, didn't get too much of a chance to really talk with them in-depth about their experience on the App Store so far. Fortunately, GamesBeat has done just that, providing a nice profile of Rovio's Peter Vesterbacka and Mikael Hed, the two Finnish creators of one of the App Store's most popular titles. They're actually mobile app veterans -- while Angry Birds is their biggest hit as a company, they've also developed for lots of other groups, including Real Networks and Electronic Arts.

The game was created to be casual, open to anyone to play, and use some really memorable characters that would resonate with anyone who picked it up. They accomplished those goals -- the game has found a surprising following around the world, and almost everyone who owns an iPhone recognizes the birds and pigs characters. A US$4.99 iPad version has also taken off, and Rovio plans to bring the app to lots of other mobile devices as well. The growth has been entirely organic, too -- they haven't spent a single cent on advertising the game, instead relying completely on word-of-mouth and Apple's own promotional tools.

And while their success is already quite widespread, the two say their goals are even bigger than what they've accomplished so far: they hope to eventually see 100 million paid downloads. Definitely possible -- it's interesting to see how iPhone-created brands are growing so quickly.

Good for Rovio. They're a good developer. I love this game.
I know some will complain that the iPad version is the same thing for 5x the cost. But, C'Mon! It's 6 bucks for both. No biggie.

Aug 17, 2010, 12:06 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_0_2 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8A400 Safari/6531.22.7)

Great game. Finished on my iPhone and iPad. Can't wait for the next one.

Aug 17, 2010, 12:28 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_0_2 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8A400 Safari/6531.22.7)

Great game. Finished on my iPhone and iPad. Can't wait for the next one.

Have you gotten 3 stars on all levels?

Aug 17, 2010, 01:06 PM
I got 3 stars in every level. I was really happy. But then I noticed I rarely played anymore.

The good thing is, updates are coming. The iPod version has another level (with the big red bird). :)

I wonder if anyone entered the Angry Birds Squawk Contest. I should have, but I let too much time go by and missed it.

Aug 17, 2010, 01:33 PM
Fantastic game but, I found that once I transferred the app to my phone (from the touch) and it reset it to zero, I can't be arsed to do it again.

Aug 17, 2010, 03:42 PM
I guess stories like this let those developers keep going similar to Hollywood star story.

Aug 17, 2010, 06:40 PM
These guys did really well for themselves. Good for them!

Aug 18, 2010, 12:40 AM
It's a great game. The guys deserve their success.

Aug 20, 2010, 11:14 AM
It's surprisingly addictive, and it's a nice twist on the theme. Kind of like an artillery game, but with the idea that you're trying to hit the right spot on structures to cause the proper domino effect.

Aug 20, 2010, 01:16 PM
The fact that this game only costs a dollar on the iPhone/iPod Touch is amazing. I happily purchased the iPad version for $5 even though it was the same game. I'm happy to give these guys $6 of my money for such a great piece of software.

Aug 20, 2010, 02:08 PM
I just bought the iPhone version for 99 cents and now that it has retina display support, it looks really good on the iPad blown up 2X. So don't bother buying the iPad specific version.

Aug 20, 2010, 10:12 PM
No one should complain that the iPad version is $4.99. The iPhone version should be $4.99 rather than $.99!

This is a game I honestly play 2 or 3 times a day. More than my games I have developed.

Hats off to the well deserved Rovio!

Aug 27, 2010, 01:47 PM
Freaking AWESOME!

Angry Birds Fever Continues (http://www.tuaw.com/2010/08/27/angry-birds-fever-continues/)

Angry Birds fever continues
by Keith M (RSS feed) on Aug 27th 2010 at 12:00PM


Here's one Angry Birds fan who took things to a whole new level. An industrious fan decided to recreate one of her favorite iPhone games using balls, clay, eggs, slingshots and cardboard boxes for a sort of "live" version of the popular iPhone/iPad game. I sure hope that's not a wick on the top of the big black bird ... or do I?

Meanwhile, everyone's talking about the previously-reported rumors of an Angry Birds movie (http://www.tuaw.com/2010/08/22/angry-birds-the-movie/). Variety recently spoke with Mikael Hed, CEO of Rovio, creator of Angry Birds, where he talked about the success of the game and a short word on a probable sequel.

Add to all of this that Angry Birds is slated to hit the Sony PSP, PS3 and the Nintendo DS (http://www.joystiq.com/2010/08/02/angry-birds-flying-to-ps3-psp-and-ds/). Is it possible we'll get sick of all this Angry Birds-ness before it's allowed to become as big as Hed hopes? The title is certainly primes for moving in more directions, so long as Hed gets the ball rolling quickly.