I used to despise the mac os because I thought it was for "the worlds idiots". Then for a while I forced to use macs, and after using them, discovering xcode, terminal, etc, I realized that it isn't overly simplified, and can actually be used for more that email and music. This is the reason I'm still using Mac OS X today. Maybe I'm wrong, but I'm guessing that there are many people just like me, that use macs for technical things. Apple doesn't want to make OS X like the wii (requires difficult and possibly illegal modification to even see the file system), because they will loose many customers to Windows. Bottom line, apple looses finder, they loose 30%+ of their sales.