All iPads What do retailers make on an iPad sale?

[senseless]

This is a big mystery. I've purchased base iPads on a $40 or $50 off sale and there's usually a limit of one per household. Why? Is it actually a loss leader at that point?

 

[Matt606]

i imagine that they're making minimal profit at most. i recently got a mini with 20% off RRP and i imagine they defiantly either broke even or took a hit on it. either way at normal rrp the retailers must be making a decent profit to even bother selling the item

 

[Luis2004]

My friend used to work at Best Buy and told me that they hardly make any money off them; they make the most off accessories.

 

[tmanto02]

I work for an apple reseller - the retailer (in australia) makes exactly 10%. Any sales we have are usually loss leaders

 

[tri-x]

Simple answer: not a lot.