It seems that Apple will not accept any Apps with the words "Apple" "iPad" or "Pad" in the title. You can use the words in the description but not in the name of the app itself. I think that they are going overboard on this.
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Apple Rejecting Apps with "PAD" in the name
- Thread starter Nash Bridges
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Not really... notice almost all of the apps that previously existed have a "for iPad" in the title.
Read the story over at The Unofficial Apple Weblog
It seems they accepted the original app "Contact Pad" but because of the name rejected the update. New policy in place.