Amazon allows kindle eBooks to be read in OS X ... given that Apple obviously wants to take hold of the eBook market, why would they intentionally prevent eBooks from being read in OS X? Beyond that, why are eBooks limited to iBooks for purchasing? Wouldn't it make more sense to put it into iTunes. The only possiblity would be to drive their iDevices, but quite frankly I don't think iBooks is a reason alone to drive an over-priced E-reader.
Chill. Your hair is not on fire. If you take time to examine your alarmist rant, then you would see that you are not making sense. Apple does not prevent ebooks from being read on the Mac. There is currently no Mac version of
iBooks. So what? The other big name electronic bookstores are well-represented. Amazon's
Kindle application is available. So too is Barnes and Noble's
nook application. Before anyone ever heard of
Kindle or
nook, there were smaller-named ereader applications for the Mac.
Although
iBooks is available for both the iPad and iPhone, it does not come preinstalled on either device. The app is a user-installable option. I am confident that Apple will have a Mac version of
iBooks available in due time. In the meantime, you have access to the literary inventory of Amazon.com, Barnes and Noble, and lesser named book-sellers. I don't see how this limits you. If it does, then please enlighten me.