As I mentioned in another recent post, I got my iPhone 4 today, and as I live quite a ways out of the city, I had been using the new phone all day after buying it, before syncing it with my computer. I had a text conversation, took a number of pictures and videos, etc. Then I come home, sync it with iTunes and with my backup, and all of that stuff vanishes. How can they give you an activated, functioning phone before you walk out of the store, but not tell you that you have No way of saving anything you do on it pre-iTunes sync?