Reasonable but what else is in the agreement?
This is a good compromise. Vendors cannot use any in-app purchase features (Apple's or a vendor specific mechanism) without giving Apple their cut.
The issue for vendors is then is the premium charged by Apple.
BTW, to all mathematicians, the premium really IS about 30% and not 43%. Why? Because out of the $1 you're charging today, about 5% plus some per transaction fee is going to Visa/Mastercard and the secure payment vendor you are already using. That is, part of Apple's 30% take includes what you are already paying out for this similar financial service. So it is 30% - 5% that Apple gets.
So $1 / .75 = $1.33.
If the per transaction fee raises your current charges to 7%, we get $1 / .77 = $1.299. In any case, the premium is really significantly less then 43%.
This is a good compromise. Vendors cannot use any in-app purchase features (Apple's or a vendor specific mechanism) without giving Apple their cut.
The issue for vendors is then is the premium charged by Apple.
BTW, to all mathematicians, the premium really IS about 30% and not 43%. Why? Because out of the $1 you're charging today, about 5% plus some per transaction fee is going to Visa/Mastercard and the secure payment vendor you are already using. That is, part of Apple's 30% take includes what you are already paying out for this similar financial service. So it is 30% - 5% that Apple gets.
So $1 / .75 = $1.33.
If the per transaction fee raises your current charges to 7%, we get $1 / .77 = $1.299. In any case, the premium is really significantly less then 43%.