Interesting stats...and to me, more indicative of our time spent "Less" with the TV, Radio, Landline, writing letters, reading magazines, etc...especially for those of us with families, mortgages, full time gigs, et al...the less TV we watch, the more we use our computers, smart phones, the iPad...etc, in the evening. I've been in radio for two decades...and as an employee of the world's largest radio employer, it's tough to watch the "Big 3" (what used to be "contemporary) choices and their inevitable "demise" as we know them today (Radio, TV, and Print). Seventy years ago, families gathered around the radio in the evenings to "listen" to a "show"! Fifty years ago, families gathered around the 19" Magnavox to watch one of the three network station's broadcast of the evening....Bonanza! Little House on the Prairie, Gilligan's Island and M.A.S.H. Johnny Carson, ABC's "Wide World of Sports"!!! I've lived in Alaska for 30 years...when I first came up, we'd watch Monday night football games...Wednesday! Everything was delayed at least a day or two...a decade before I got here...the delays, including Nightly National News, were up to a WEEK long!!! Anyway...I digress. Point is, our choices change...and it seems these days, the web is it. It's everything...no matter WHAT you're in to...hobbies, How To's?, movies, music, pictures and people....fetishes, and the darker side....gambling, you name it....if you WANT it, you'll find it on Al Gore's Internet!!! Fortunately...for many cable companies across the country, they've protected themselves by monopolizing the "high speed" cable internet...but now, as 3g moves to 4g...and the cell companies have gotten involved...more "Free" Wi-Fi spots, et al...even the cable companies could find themselves in jeopardy sooner than later.
I LOVE the freedom I'm enjoying with my iPad2...that started on launch day with the original iPad...a freedom, even after owning ALL of the iPhones...I've NEVER found on another electronic device. I can take my books, mags, pics, movies, music, and games everywhere I go...integrating with my work life, inventory...invoicing, receivables/payables, scheduling, email...ALL of our manuals in PDF...etc, etc, etc. My wife and I run our A/V production business, along with our "day jobs"...and as I continue in radio, and see kids running around with twice, three times....sometimes TEN times as many "Tunes" on their phones as I play on my classic rock station...it seems the writing is on the wall for the traditional forms of media moving forward. AM/FM...even XM/Sirius seem so dated now...ESPECIALLY as we all have 3g or wi-fi connectivity moving forward...and access to 100's of THOUSANDS of internet stations...catering to the specific format or multi-format that the listener wants! Podcasts, audiobooks, comedy, sports, music, spoken word...whatever the listener wants to hear on their commute, it's there! That's radio....TV, do any of us even watch LIVE TV anymore? Other than live sports....even then, if you've got obligations....the DVR is your friend (as well as avoiding any other media or people that may reveal the score or outcome of the game
)...Netflix, Vimeo, YouTube, Hulu....the younger generation "cutting the cord"...a million videos a DAY uploaded to YouTube...and some of the content is absolutely INCREDIBLE!!!
I could go on and on and on....we all know what's happening these days with our local newspapers....if we even have a local newspaper choice anymore? Books are on our Nooks...Borders closes it's doors...the slow death of the "Local" book store???
Things are a changin'....and in my world (one wife, one son), the iPad is now an essential part of our day...whether, as mentioned....dealing with our business, our social life, or just handing it to our son on the two hour drive up to our cabin to play a game or watch a flick....it's indispensable. We own multiple iPads...and we will from now forward. The need for the "Truck" computer is slowly fading....with the exception of our business work (all audio and video production), our day to day computing needs are being easily met by the iPad, iPhone...and when we need something a bit more hefty, we can through the MacBook Air in the bag.
Here's my take on it, from one who uses & enjoys both an iPhone 4, and a new Galaxy S II....
....Therefore it's one if the reasons my company migrated away from iPhones to Android Galaxy S II Models. The IT staff is very pleased with how well the Android platform is performing.
The freedom of not having to be locked into iTunes was another big advantage. These new Galaxies are stand alone devices, just like ones laptop.
I think Apple has realized this, and are remedying it as we speak...with iOS 5 and the need....or rather, the "No-Need" for iTunes or even a base computer to speak of...completely lives on it's own. I think you've made a great point, but when they do implement iOS 5...we may see a WHOLE new population of those that are ready to buy an iPad...without the need to rely on the iTunes marriage to keep things updated and backed up safely. To me, the way the new iOS 5 and iCloud are being executed is a God-Send! For what we do, the access to our music library and SFX from wherever is going to be AWESOME! Especially without the need to have massive local storage needs in order to have it all on site...assuming there's an internet connection of course.
As always, YMMV...but I found this study VERY interesting!
Jer