For those of you trying to get a free upgrade to Lion based on a ship date of after June 6th, (regardless of the "order" date) I just got off a call with Apple (12-15 minute wait time, sure to get longer)
If you go to
this site, enter your serial number and "ship date" as the purchase date it should work fine (
In an hour or two). They are having system wide issues with any serial number being entered, all are getting rejected.
I plan on listing my place of purchase as:
Apple Store
Cupertino, CA
I'll update when it works for me.