Apple Reveals Fifth Avenue Cube Plans: Larger, Seamless Glass Panes

foofan said:

Someone has money to burn. i guess this is what happens when you make tons of money off chinese workers

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It's called a business expense and it's probably being written off. It's not really costing them anything.

bbbb4b said:

I would seriously bet that there were some structural, or upkeep related issues with the old glass system. Or at the least "potential" issues that Apple felt it would be best to make the move that they are making.
I doubt this is 100 percent about aesthetics.

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Interesting that we're seeing Apple make waves in architecture over the last few years. These might very well be stepping stones for Apple to make a mark in other industries.

Sky's the limit.

xUKHCx said:

I wonder how long it will be until it is made of only 5

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When Scotty gives them the chemical formula for transparent aluminum on a Mac Plus.

I think the reason for their success is their focus. They will not touch something unless they have complete vision of what they need to achieve with it. It seems to me that Jobs has managed to find a lot of like-minded people.

Oh dear

Looks as though Steve fell for one of those pane enlargement e-mails...

*LTD* said:

Interesting that we're seeing Apple make waves in architecture over the last few years. These might very well be stepping stones for Apple to make a mark in other industries.

Sky's the limit.

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Yeah, really is.
If I recall; Apple owns a pocket full of patents related to their glass and support systems.
The new Apple campus will be very exciting to see.

*LTD* said:

Interesting that we're seeing Apple make waves in architecture over the last few years. These might very well be stepping stones for Apple to make a mark in other industries.

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Milling aluminum, making larger glass panes, building a 4 story Pentagon sized round glass building. Next will be an entire town or village or an up-to-date Epcot. He will surpass Disney.

How about a stain-glass cube. In Rome.

Skika said:

This makes me remember the G4 Cube .

I would love a new Cube shapped computer from Apple.

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Ah yes the old days of Apple from 98 till 2007 Back before this IPhone crap and having AFFORDABLE Power Mac computers!

Sixtafoua said:

They're spending $6 million to put in bigger panes?!?
I don't get it.

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with the amount of sales based out of the store why wouldnt you invest in it??? how many people that have already been there will now return to see the new design...think

mex4eric said:

Milling aluminum, making larger glass panes, building a 4 story Pentagon sized round glass building. Next will be an entire town or village or an up-to-date Epcot. He will surpass Disney.

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He?

Let's hope you don't have any angry teenage rioters/looters like we do over here at the moment - the insurance premium would be huge!

now if they'd just keep the carpet on those damned stairs

I really wish they'd keep the carpet on that stair case leading into the 5th Avenue store, everything else I barely pay attention to.

Yeah, jaded NYer and proud.

London calling...

It won't last 5 minutes in London at the moment...show lout with half a brain would come along and see..... glass + computers and think (possibly), brick,smash and burn.

Grimace said:

I wonder how long before some idiot throws a rock through 1/15 of the entrance.

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It seems the terrorists have won. Sad.

citi said:

It's called a business expense and it's probably being written off. It's not really costing them anything.

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Why is it that people think "written off" = free??

Geckotek said:

Why is it that people think "written off" = free??

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In January when they are preparing their corporate filings, they will write-off a large portion (maybe all, with creative accounting) of that 6.6 million, which will brings their gross revenue down, which will lessen their tax liability. So no, it's not free, but it will reduce the expense considerably.

citi said:

In January when they are preparing their corporate filings, they will write-off a large portion (maybe all, with creative accounting) of that 6.6 million, which will brings their gross revenue down, which will lessen their tax liability. So no, it's not free, but it will reduce the expense considerably.

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Exactly.

So this is a false statement.

citi said:

It's not really costing them anything.

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wow

Nobody better break that **** $$$$$$$$$$$$$$$$$$$$$

Smaller Cube

Does the new cube look slightly smaller?

Still wishing for an Apple Store in Denmark (Copenhagen).
Any kind or size of glass will do.

Come on.

What happens if the glass is damaged?

The MS Copy

Steve Balmer is having his minions design the same sized building with 7 panes of glass, matching his favourite number

I'm sure that glass can with stand a bullet or anything they throw at it. This is New York Fifth Ave. we are talking about. Land of the best attorneys hungry to make a fast buck.

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Geckotek said:

citi said:

In January when they are preparing their corporate filings, they will write-off a large portion (maybe all, with creative accounting) of that 6.6 million, which will brings their gross revenue down, which will lessen their tax liability. So no, it's not free, but it will reduce the expense considerably.

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Exactly.

So this is a false statement.

citi said:

It's not really costing them anything.

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Lol. Whatever.