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UK Advertising Board Rules for Apple in Dispute over Thinnest Smartphone

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As noted by TechCrunch, the United Kingdom's Advertising Standards Authority has ruled in favor Apple in a dispute with Samsung over which manufacturer offers the world's thinnest smartphone. The dispute over which company could lay claim to the title for marketing purposes arose because of the Samsung Galaxy S II's form factor, which includes a sizable hump.
Samsung's svelte new model is indeed thinner at certain points, measuring in at 8.71mm at its thinnest. It's a considerable enough difference from the iPhone 4?s 9.3mm depth that it would've been a clear victory were it not for the Galaxy S II's 9.91mm thick hump.

The ASA ruled that since the iPhone's thickest point is thinner than the Galaxy S II's thickest, Apple has the right to continue claiming the title.
Click to expand...
Apple and Samsung are of course also locked in a series of much more important legal disputes centered around claims of patent and design infringement.

Article Link: UK Advertising Board Rules for Apple in Dispute over Thinnest Smartphone
 
Article Link
https://www.macrumors.com/2011/09/14/uk-advertising-board-rules-for-apple-in-dispute-over-thinnest-smartphone/
S

slrandall

macrumors 6502
Jun 15, 2011
412
0
Seems a little arbitrary. Why not just average the thickness of the entire device, and use that?
 
A

AAPLDroid

macrumors newbie
Aug 24, 2011
23
0
Well the Board has a point. Still, it's amazing the amount of hardware and features they've managed to cram in that phone which debuted six months ago.
 
mousouchop

mousouchop

macrumors 6502a
Oct 22, 2008
814
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New York
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_10 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E600 Safari/6533.18.5)

Seems silly that companies are fighting over this. I definitely wouldn't want a phone thinner than the iPhone 4 anyway... hopefully Apple doesn't get hung up on the "title" and castrate the next redesign. -_-
 
elhungarian

elhungarian

macrumors 6502
Aug 13, 2009
302
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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_6 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E200 Safari/6533.18.5)

Ha. If next iPhone is in the same shell as iPhone 4 it won't be long till someone will beat the thickness.
 
B

bmms8

macrumors 68020
Dec 19, 2007
2,492
112
i agree that it should be looked at the thickest points. those humps add thickness to the device. all measurements should be given that way.
 
D

DeeEss

macrumors 6502a
Jan 17, 2011
642
181
Seriously, this long standing bitch fight between these two companies is tiresome and childish.

Please - STOP
 
Moonjumper

Moonjumper

macrumors 68030
Jun 20, 2009
2,740
2,908
Lincoln, UK
You measure the height of a car according to roof height, not bonnet height. It is the same with phones, measure to the thickest point.
 
B

bigcat318

macrumors 6502
Dec 25, 2007
377
138
Thank god, I can finally rest easy tonight knowing which giant corporation produced the thinnest cell phone.
 
AnthonyHarris

AnthonyHarris

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Jun 4, 2009
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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

The only way the iPhone could possibly become thinner would be to give it a larger footprint. Since the Android handset already has a larger footprint, they'd hardly be winning any design awards even if it WAS thinner. Apple are masters in compact design and have paved the way for other company's in reality. It's just a shame that many people scoff and say "Apple didn't create touch screen technology", or "hmm yeah, the phone was invented in 2007"... Because if it wasn't for Apple we would still have lagging interfaces like the Prada phone. They might not have invented the wheel, but they sure as hell perfected it.
 
cms2

cms2

macrumors 6502
Aug 4, 2007
473
4
Texas
DeeEss said:
Seriously, this long standing bitch fight between these two companies is tiresome and childish.

Please - STOP
Click to expand...

Right? I mean, this is just silly.

Moonjumper said:
You measure the height of a car according to roof height, not bonnet height. It is the same with phones, measure to the thickest point.
Click to expand...

Hah hah... I'm sorry... "bonnet" :D Anyway, yes, I think that what the companies are arguing when they talk thickness is how easily the device will slip in and out of a pocket. The thickest point - not the thinnest - determines this.

SockRolid said:
"My humps, my humps, my ugly Samsung humps..."
Click to expand...

Hah hah... so obvious, yet still funny. And yeah, I much prefer the iPhone 4's monolithic styling to Samsung's humps. That's entirely just a personal preference, of course. If someone prefers Samsung's approach, then more power to them!
 
danpass

danpass

macrumors 68030
Jun 27, 2009
2,691
479
Glory
In this day and age of instant info across the whole world things can gain traction very quickly and, if untrue, create distortion.

Its not so far fetched any more to sue over these types of things.
 
T

tzeshan

macrumors regular
Dec 12, 2009
205
3
I agree. This is the same measure used to judge the tallest building in the world.
 
Rocketman

Rocketman

macrumors 603
Dec 2, 2001
6,191
1,186
Claremont, The intellectual capitol of the world.
To me the takeaway of this and the other Samsung and Apple disputes is that Samsung is trying and actually doing, copycat products, form factors, marketing pitches, etc. Given their history of making copycat products without much blast-back, this whole Apple response on a variety of fronts must have them "flummoxed".

My preference is more battery not more thinnness, to the degree I keep begging for a BTO option on iOS devices.

Rocketman
 
E

EmbraceTheOne

macrumors 6502a
Aug 26, 2011
688
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It might by thinner, but then you have that ugly lump at the top of the phone. It should be taken into consideration when measuring.
 
whooleytoo

whooleytoo

macrumors 604
Aug 2, 2002
6,607
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Cork, Ireland.
Did Samsung complain to the ASA about this? The article doesn't say.

Reminds me of a similar case where Apple claimed the PowerMac G5 was the fastest PC in the world, and in that case they lost as it was the fastest in all but one test. That seems a bit petty, by comparison.
 
mrpither

mrpither

macrumors regular
Aug 21, 2007
104
8
I really could give a flying flip about a few millimeters of thin. You know what would be really really great? Make it a few millimeters thicker and make the battery bigger! How nice would it be to have an iPhone that you could REALLY USE ALL DAY???

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elhungarian said:
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_6 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E200 Safari/6533.18.5)

Ha. If next iPhone is in the same shell as iPhone 4 it won't be long till someone will beat the thickness.
Click to expand...
Done:
The Samsung Focus S strips much of the bulk of the original Focus as it comes with a thin 0.34-inch (8.55mm) body. Under the hood, a 1.4GHz processor runs the Mango goodness. An 8-megapixel camera on the back will add appeal to the Focus S, while up front it comes with a 1.3-megapixel snapper for video conferencing.
Click to expand...
 
H

highdough

macrumors regular
Sep 10, 2008
192
64
DeeEss said:
Seriously, this long standing bitch fight between these two companies is tiresome and childish.

Please - STOP
Click to expand...

Yet it keeps them in the news and people talking about them. Perhaps it's not as much childish as good marketing.
 
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