Speculate away, as it could be something, or it could be nothing. But here it is:
http://gizmodo.com/5859761/amazon-drops-apple-tv-price-calls-it-2010-model-what-does-it-mean
http://gizmodo.com/5859761/amazon-drops-apple-tv-price-calls-it-2010-model-what-does-it-mean