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This is freakin stupid. Oh well, in the end all Tiger Direct will end up doing is making themselves look stupid, and increasing the publicity of Mac OS X. So have at it, geniuses.
 
jragosta said:
I used to buy quite a bit from Tiger Direct. In fact, over the past year, I've probably purchased $10 K in goods from them.

I just sent them an email telling them that I've removed their name from my bookmarks list. This is a frivolous suit and adds nothing to their business plan - offering competitive pricing on computer hardware and software. I'll stick with suppliers who are more interested in taking care of their customers than in filing frivolous suits.

It won't take too many people like me to hurt them far more than the extortion money they're trying to receive from Apple.

Same here.
:(
 
Also Suing

0,11410,5061-0-68131-0-custom138869,00.jpg


Who's Next Kelloggs? This is retarded. I could see if there name was Tiger Direct. (With a space inbetween) - But it so happends that all over there website its Tigerdirect.com Thats there name. Its not Tiger. I think they are just blowing smoke. Wonder if this means there going to stop selling iPod stuff.

http://www.tigerdirect.com/applications/SearchTools/search.asp?keywords=apple ipod
 
Bogus, bogus, bogus

What a completely bogus law suit!

As many have pointed out - waiting until the last day before the intro to slam this on a judge's bench? Give me a break!

What a complete crock!

And second - I have worked several years with trademarking law and patenting. How on earth anyone could convince a patent board to accept the generic term "Tiger" is for me a complete puzzle and in itself worth a law suit towards the board who accepted it!
 
allenhuffman said:
Yep, we (I used to work for Microware) went through the same thing over Mac OS 9. Indeed, Apple made it impossible to find us by searching for "OS-9" (search engines don't honor punctuation, it seems) and the newsgroup comp.os.os9 STILL gets posters there asking Mac questions.

Tiger Direct doesn't stand a change. The Apple lawyers are just that good.

Ahem. Since you claim Microware, I have to say, naming a product a generic term plus a number is a sure fire way to make information about it impossible to find (unless you have 90% market share and your company name is Microsoft). "OS 9" ... what were you guys thinking?

Personally, and this has nothing to do with Apple (I'd feel the same way about another pair of companies using generic names that - egads! - caused naming collisions), this is all a bunch of BS and an obvious PR grab. If you name yourself something generic (like, after an endangered species, or a piece of fruit) and get upset when someone in another industry likewise pays homage to that something, and get your panties all in a bunch over it ... well, let's just say psychiatrist bills should mount at least as fast as lawyer bills.

The inverse of this is: Apple should turn around and sue Snapple. Obviously they were aiming to sabotage the Apple Google search results!
 
I don't think they use "tiger" by iteself

I don't think they use TIGER by itself. Here are all their trademarks registered or applied for with the USPTO:

Word Mark

XCONNECT
TIGERPC.COM
TIGERONTV.COM
TIGERTV.COM
TIGERSYSTEMS
TIGERDIRECT
TIGERDIRECT
AS SEEN ON TV PC
TIGERDIRECT.COM
 
Since when is search a marketing tool? I seem to remember reading something someone at Google said stressing the fact that search results are dynamic and therefore not to be considered stable sources of traffic (read: income).
 
Tiger Direct just wants attention. They may get it but they just lost my business (and I have purchased from them before). I think the whole thing is childish.
 
Apple knew last August

Tiger Direct, Inc. filed their opposition to Apple's TIGER trademark last in December, but started looking into Apple's applicaton back last August. That's when they filed a request for an extension of time to oppose the Tiger application.
 
List of things to do tomorrow:
1: Open a computer store named Longhorn Direct.
2: Contact Lawyer have him clear his calendar for Decemebr 2006.
3: Open new bank account
4: Fill out deposit ticket for December 2006, with 'thanks Mr. Gates' in the Memo.

Things to do in December 2006:
1: Deposit money from my Longhorn copyright infringement case.
2: Buy 51% of Tiger Direct stock.
3: Fire everyone.

This is freakin lame of Tiger Direct, I believe it is a publicity stunt.
 
lssmit02 said:
I don't think they use TIGER by itself. Here are all their trademarks registered or applied for with the USPTO:
Word Mark

XCONNECT
TIGERPC.COM
TIGERONTV.COM
TIGERTV.COM
TIGERSYSTEMS
TIGERDIRECT
TIGERDIRECT
AS SEEN ON TV PC
TIGERDIRECT.COM

So what you are saying is that the claim by ThinkSecret is incorrect?

Tiger Direct, which is based in Miami, Florida, has used its family of Tiger trademarks to sell computers and computer related products since 1987, the lawsuit said. The company owns trademarks on the names Tiger, TigerDirect and TigerSoftware.
 
DaveP said:
I heard that they are changing the name to Liger Direct. It's pretty much my favorite online store.


IDIOTS! Don't be jealous that I've been chatting online with tigers all day. Besides, we both know that I'm training to be a cage fighter.
 
This isn't going to blow over. Tiger Direct is just jealous of Apple's success. They're just picking a fight. Apple already has the the name Trademarked so there's nothing they can do.
 
Lame, childish, shameful.

Worst thing is, their complain has NO GROUND since searching for "Tiger" still puts TigerDirect.com at the SECOND SPOT on Google.

TigerDirect BLACKLISTED. Thank you, have a nice day.
 
lssmit02 said:
Tiger Direct, Inc. filed their opposition to Apple's TIGER trademark last in December, but started looking into Apple's applicaton back last August. That's when they filed a request for an extension of time to oppose the Tiger application.

If they believed they had a valid complaint with merit, they would have pushed the issue earlier. The timing of this just lends credence to the arguement that this is for maximum publicity. I would imagine a lot of press tomorrow about Tiger being released will have some snippet about Tiger Direct.
 
jimjiminyjim said:
Anyone else notice that a google for "tiger" brings tigerdirect up *second?*
Hmm... seems the articles is a little... wrong?

More importantly, searching for tiger direct--as people would actually do--gives you Tiger Direct for ALL of the top 4 results in Google. And all of the top 5 in Yahoo (with the top 2 being Tiger Direct themselves directly).

In Yahoo, even if you search for just tiger, Tiger Direct comes out on page one at #8. Apple's #1.

And if we're talking about bumping from the top 3 (like that's a right!), then you'll see that ALSO above Tiger Direct, if you search for just tiger in Yahoo, are 3 other computer-related topics:

* TIGER/Line (online census system)

* Tiger Magazine (online art and design)

* Tiger Map Server Browser (related to TIGER/Line)

You'd have to deleted all of those from Yahoo to get Tiger Direct in #3. Just deleting the two Apple entries would only get Tiger to #6.

This seems to vary for some people, so it may be regional in part, or just change over time.

But even if Apple--or Tiger Woods--or Tony the Tiger--DID bump Tiger Direct down a search list... too bad! That's fair game, unless Apple is pretending to BE Tiger Direct, or people are accidentally confusing the company with the OS. They are not, of course.

DTphonehome said:
Not available for comment
Bonus points for finding a dejected-looking tiger! :D


Coca-Cola said:
Call 1 800 800 8300 Now!

Give Tiger Direct a phone call. They will have to pay for the call. Also, be very nice to the person on the phone when you complain. You want to talk to their manager's manager. They are not at fault.
I called, and I was nice--since I just had to know if they carry OS X Tiger and their price. It would have been an amusing irony, but they don't sell it.

I didn't mention the issue at hand, although I DID email them via their Comments form. Knowing they face even a small boycott might help push them to back down IF they are at all on the edge of doing so anyway. But even emails should be polite: the person reading the message isn't at fault any more than the person on the phone! And Mac users have a bad enough reputation regarding email etiquette as it is.

Defending Apple wouldn't be worth my 15 seconds emailing them, when it's next to useless. But I'm not defending Apple, I'm defending myself... my copy hasn't shipped yet :D


xsnightclub said:
The timing of this just lends credence to the arguement that this is for maximum publicity.
I'm even more cynical... I'd go with the "seeking go-away money" theory. That's NOT good business ethics!

But they WILL get publicity... bad publicity :) And Apple will get more attention on Tiger... like they even need it, since the mainstream press seems surprisingly aware of it this time.
 
Longhorn Restaurant

I have some friends who happened to have the "Longhorn" restaurant.

Pity they didn't sell vaporware. Could have made them a fortune....

I guess for the USPTO to accept that would be a far fetch.
 
Mac said:
So what you are saying is that the claim by ThinkSecret is incorrect?
Actually, after looking at their complaint, they do claim that the own a registration for the mark TIGER. When I looked at the registration, it is owned by Systemax, Inc., which is a corporation that happens to have the same address as Tiger Direct, Inc. I assume they're related companies.
 
jettredmont said:
The inverse of this is: Apple should turn around and sue Snapple. Obviously they were aiming to sabotage the Apple Google search results!

LOL, let's start a new computer company named "Snapple Computers"!

Oh wait, I got a call from Apple computer inc. on line 1 and Snapple Beverage Corporation on line 2...
 
Warn the Zoo!!!!!!

Hey, someone go to your local Zoo and warn them to change the names of their Tigers to something else. Mabe zebra-cat or something like that because they may get sued... Imagine you are looking for tiger direct, get a zoo address on google and go to visit a zoo, that would make them loose spotlight and search relevance... shame on those stupid cats, how they dare!!!!
 
inside scoop

Cause I got a source...

True, Apple has the trademark from 2004, but Tigerdirect fought them back then, and forced a couple of specific exceptions. They are now suing over the fact that Apple has breached those original agreements.

Tigerdirect is not looking for a cash settlement, and they are not going to delay the release of Tiger. All they are looking for is Apple to change further packaging, and the branding on the Apple Store website. The original agreement stated - the word "tiger" when used only in reference to OSX 10.4 Tiger, should never be larger than 1/3 the font size of the "X" in OSX.

There will be a ruling on tuesday from the judge's bench.

Check out systemax's web site for the documents... (systemax is tigerdirect's parent company)

I hope Apple wins anyway...
 
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