FB wants to become an Internet hub where everything you do flows through them.
Fast forward to the present time - Today - Facebook is already that place.
And just how do I know? Because I do NOT use Facebook. I'm the only person in my huge sphere of friends that doesn't.
Often when I want to check something out, like when Fiat brought a car back into the USA recently, I couldn't see it because it was only shown through Facebook for the first thirty days, prior to being offered for sale here.
I Googled it, and every link first demanded I sign up for a Facebook account to gain access. Now THAT is power.
For them to make a deal with Fiat North America to only show their brand new offering via Facebook was a very significant example.
So just for fun, I kept checking weekly and finally it was opened up to everyone and you could go direction to Fiats Site. I had no interest in buying one (I already have a great Mini Cooper S, my city car) but I did want to learn about the car as it was configured for sale in the USA.
Facebook is nothing if not powerful, influential, just like Steve was, and fascinating.
That said, I will NEVER use it because it has no appeal to me. Speaking only for myself it's nothing but a time waster.
I already have my own site, created for my family and friends where we share pictures, family events and all other types of things that is of interest to us, and it's all maintained by myself. Safe and very secure.
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You think Mark has more control over Facebook than Steve had over Apple? Yeah... I don't think so.
Time will tell, so far he's been in total control.
Hype is all that is going on right now. We have a very overvalued company with a unpredictable future. Time to buckle up.
Hype that is as good as anything Apple ever did. They learned it from Steve.
Overvalued? Probably, yet look at the buzz...
Unpredictable Future? .... everyone and everything has an unpredictable future, welcome to the reality of life.