Several Apple TV users have reported a new addition to the menus of their devices, with the new option bringing Genius recommendations for movies and TV shows in their libraries. Curiously, early reports noted that rather than carrying a correct menu title, the movie option carried the name "ATV.Menu.MOVIE.GeniusItem", suggesting that the new feature may have appeared prematurely. Apple seems to have fixed the issue, however, with the menu option now showing properly as "Genius".
Article Link: Genius Recommendations for Movies and TV Shows Appearing on Apple TV