The ad doesn't talk about specifications or price. Instead, it shows the iPad being used to edit a photograph, read a book, watch a movie, and draw a picture.
When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it's simply you and the things you care about. The stunning Retina Display on the new iPad.
Article Link: Apple Releases Television Commercial for 'The New iPad'