The fact how Apple handles warranty is even used as a marketing point by some shops why you should buy Apple products from them instead of buying them at Apple stores. The german Mediamarkt (which operates in a lot of European countries) explicitly advertises with it 2 year (and the funny thing it is really the law that mandates that) warranty in comparison with Apple.
I am sure that Mediamarkt is offering something that is in excess of your legally mandated rights. Otherwise they would be so snowed under with Abmahnungen that they would lose the will to live. (Advertising that you do as the law requires you to do is a clear indication that you claim that your competitors don't - otherwise why would you mention it? That in turn is "unlauterer Wettbewerb" (unfair competition), so every lawyer in the country can send you a friendly letter asking you to stop your advertisements, together with a bill charging you 100 Euros or so).