Just saw this on The Verge
They're pretty much trying to make it as hard as possible for anyone to sign up for a competing service through anything involved with the app store. You can access these through the internet, yes. But isn't one of Apple's defining characteristics ease of use? Shouldn't 3rd party apps bought through the App Store have the same advantages as Apple designed ones without having to pay a tithe of their monthly profits?
Well, it is Apple's store, right? You wouldn't see advertisements for Best Buy's competitors in Best Buy. You wouldn't see Dells in the Apple Store. Why should Apple give equal share to 3rd party apps that go against their own products.
Because there is no competing outlet to grab software from in iOS. You can get Macs at MacAuthority or a local Apple Store. Dells from Dell.com, or Newegg. Software from Best Buy, or any number of online shops. The App Store, on the other hand, is your only option if you want to install software on your iPad. Besides jailbreaking anyway, but we all know that doesn't quite count in this specific situation.
As such, it should be a neutral shopping point, giving no favoritism to their own products over any others. If Apple does this, they're guilty of being anti-competitive, and are just begging to be taken to task over it. Right now they can get away with it, considering the tablet market is still relatively small in comparison to the entire PC scene. If the tablet market continues it's current meteorically upward pace...yeah. I expect we'll be seeing Apple in court over this very issue within 3 years at least.
This situation is very, very, VERY similar to the stunts MS pulled all the time back in the 90's, updated for the internet age.