He did kind of infer Apple TV was becoming more than a hobby.
He implied, you inferred.
He did kind of infer Apple TV was becoming more than a hobby.
Highlight video in case it hasn't already been posted
http://allthingsd.com/20120529/tim-cook-video/
Sounds to me like a challenge... 9to5 Mac, Digi Times, and all the other popular (albeit mostly inaccurate) rumor sites that seem to leak product pictures have just been put on notice.
It creates hype. Hype is a good thing if you're selling something.
Not if customers are adults and need to make rational purchasing decisions
based on upto date roadmaps and timelines.
Not if customers are adults and need to make rational purchasing decisions
based on upto date roadmaps and timelines.
It creates hype. Hype is a good thing if you're selling something.
Good luck with secrecy in this day and age! And as much as secrecy plays a role, hype and speculation also raise Apple's cache....
They really could have cleaned the carpet for such Apple royalty, and taken a level photograph.
Image
When you have a client base that is using these higher end machines as a means to earn a living, it's not appropriate to leave these people in the dark. Just as apple has business plans, so do the businesses that use their machines. [...] That is if you actually care about the portion of your user base.
Might be gaffers tape to mark the stage?
Hey, it works for Foxconn.Are they going to force developers to live in on-campus housing surrounded by barbed wire, attack dogs, and guards with automatic weapons?
This goes especially for businesses. Sure, secrecy adds to consumer excitement, but when your job depends on knowing what your suppliers are going to do, secrecy is horrible.
I have a friend who's the tech director for a school district. A few years ago, he finally convinced the school board to buy an Xserve. And then Apple reveled that they'll discontinue it a few days later.
Most companies I know (or at least their IT departments) prefer stability and planning over secrecy & hype.
When half the industry stops basing their plans on copying Apple, Apple will stop worrying about keeping the competition from their plans.
Hey, Apple, next month when you reveal your great secrets and pump up the hype some more, I will be skydiving in Croatia. That's MY big secret. I will be so hyped up I may even forget about your new hype.
Tim Cook said:
This was a very interesting quote to me in light of the recent rumors about a new iPhone screen aspect ratio. It would seem to refute that rumor.
I am very glad Cook said this. The day Apple is not as protective of their unreleased products as they are now is well that will be a very sad day one I hope never comes."We're going to double down on secrecy on products."