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Tim Cook at D10: "We're going to double down on secrecy on products."
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More like the manufacturers, and the parts supply chain has been put on notice.
Not if customers are adults and need to make rational purchasing decisions
based on upto date roadmaps and timelines.
This goes especially for businesses. Sure, secrecy adds to consumer excitement, but when your job depends on knowing what your suppliers are going to do, secrecy is horrible.
I have a friend who's the tech director for a school district. A few years ago, he finally convinced the school board to buy an Xserve. And then Apple reveled that they'll discontinue it a few days later.
Most companies I know (or at least their IT departments) prefer stability and planning over secrecy & hype.
Exactly, then again there are a lot of those who love to state "Apple is all about consumer products and mobile devices now, there's no money in the professional sect", thus secrecy doesn't effect businesses who need to make those long term purchasing decisions. Pisses me right off. I make my living from power systems, have with Apple for over a decade. I wish Apple wouldn't neglect professional systems as they have slowly been for the past few years, they can make money in both.
For consumers, certainly, but for large purchases and the business sect it creates an issue for long term business planning/buying. Apple's slow lack of focus in this market makes businesses weary of upgrading their systems if the company isn't fairly open with their future roadmap.
Without Apple's legendary secrecy, the hype and speculation wouldn't exist. Do you see a bunch of hype and speculation around Microsoft's upcoming products? No, because they don't keep them secret (with rare exception). That means there's no point in speculation. With Apple, hype and speculation are all we get, so it sometimes gets out of control, but that of course only builds more interest.
jW
This is unfortunate. "Double down" on secrecy? I guess this means the "we want a new Macpro" petition got it's answer in the form of a billy club to the back of the knees. Apple doesn't like being told what to do it seems, and this is the type of answer we get when we push for one. Their attitude is, it's their sandbox loaded to the brim with their toys. If we don't like it, tough turds. This would have been a great forum for Tim cook to offer a little reassurance to the Macpro base. It's a shame and a missed opportunity to show a bit of respect in my eyes.
I agree with what a lot of folks have said in here already. I get the secrecy with the iphone ipad or iwhatever. It builds hype. Hype is good for sales. We get it.
When you have a client base that is using these higher end machines as a means to earn a living, it's not appropriate to leave these people in the dark. Just as apple has business plans, so do the businesses that use their machines. We are meant to respect their business plans while the turn a cold shoulder to ours. How is this a symbiotic relationship? These machines require a different sort of approach. You don't sell a tractor with the same approach as a Toyota. They are two entirely different beasts. That is if you actually care about the portion of your user base. Hype doesn't sell these machines as much as necessity does. What perplexes me is we sit by and stomach it. I am guilty of this. We have all but voted on this issue already by giving them our money time and time again. If you reward bad behavior, you will keep getting undesirable results.
I agree with what a lot of folks have said in here already. I get the secrecy with the iphone ipad or iwhatever. It builds hype. Hype is good for sales. We get it.
When you have a client base that is using these higher end machines as a means to earn a living, it's not appropriate to leave these people in the dark. Just as apple has business plans, so do the businesses that use their machines. We are meant to respect their business plans while the turn a cold shoulder to ours. How is this a symbiotic relationship? These machines require a different sort of approach. You don't sell a tractor with the same approach as a Toyota. They are two entirely different beasts. That is if you actually care about the portion of your user base. Hype doesn't sell these machines as much as necessity does. What perplexes me is we sit by and stomach it. I am guilty of this. We have all but voted on this issue already by giving them our money time and time again. If you reward bad behavior, you will keep getting undesirable results.
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XServe.
FCP.
Rosetta.
XCode on Snow Leopard
Quicktime 7.
Auto
Feature removal requirements for the App Store.
I'll miss OS X, but the writing is on the wall.
I assume it is, probably spike marks for other setups.... it's still very sloppy work by the stage manager for such an event.
Goes with the amateur vibe I get each time I see all things D with that old guy and his attitude. I can't believe Mr. Cook would give such legitimacy to him in the first place.
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When half the industry stops basing their plans on copying Apple, Apple will stop worrying about keeping the competition from their plans.
The only place more secretive than Apple is the NSA. It boggles my mind as to how Apple could be even more secret. Are they going to force developers to live in on-campus housing surrounded by barbed wire, attack dogs, and guards with automatic weapons?
Hey, Apple, next month when you reveal your great secrets and pump up the hype some more, I will be skydiving in Croatia. That's MY big secret. I will be so hyped up I may even forget about your new hype.
This was a huge point of failure for them. They treated commercial products similar to consumer oriented products. When you require proposals, signatures, etc. it's much more of an issue. The idevices have met with greater adoption, but their upgrade cycles have been less important and far more predictable for this sector. Businesses don't care about updating IOS. It's easier to keep something stable and predictable there. If it won't meet their needs as it is, they don't buy it in the first place.
This is ridiculously overstated. What I really hate are the side by side gif comparisons with cherry picked examples. One showed phones and tablets with half of them from the 1990s (good luck making an ARM based tablet with a pretty gui in that era). Recently we've seen the Apple vs. Braun example. It's just way too easy to make these. If you want an interesting comparison, let's see the two devices compared in use. They're not made to be decorations.
That actually sounds pretty awesome.
