It will be interesting to see if the so-called "fair and square" pricing holds without big sales during the next holiday season when everyone else goes all out for the big black Friday events. I know I saw an interview earlier this year where he said they would like to get away from the 4 am opening and crazy discounts on that day. It will be interesting to see if they stick with that.
Its amazing how much of a gimmick Black Friday has become.
I would rather have cheaper prices year round then a massive sale on a single day of the year.
That being said, it is more psychological than anything. Every time I am at Target I hit up their $9.99 Blu-Ray section. Usually find a movie I don't already own and justify my marginal interest in the movie by the low price.
Anyways I cannot remember the last time I shopped at JCP. I am have walk through the store every time I go to the mall but usually end up shopping at Macys which has clothing more my style. Not really sure what differentiates their product from Target or Sears.