Apple Releases (PRODUCT) RED Bumper for iPhone 4S/4

I'm still waiting for Michael Keaton-era Batman Yellow.

Come on now, on the black phone? You know it would look good.

seems a little late to the party

Aids is such a boring charity..i mean how many people do you know with aids??

goosnarrggh said:

If any iPhone is discontinued during this cycle, it will be the 3GS.

The 4 and 4S will most likely stick around for at least another year, so there is still plenty of time to continue selling bumpers for them.

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Yes it probably means the 4/4S will stick around for a while and Apple is trying to cash in more during that cycle. These accessories are nearly pure profit, especially being sold out of Apple retail.

Speaking of 3GS, the iOS 6 update probably signals that it'll be kept around for a bit longer, at least as a prepaid choice.

Sigh

I would have bought this 2 years ago when I got the iPhone 4, now it's iPhone 5 wait time... a little too late Apple! Maybe they'll have special cases available for the iPhone 5?

lamerica80 said:

Aids is such a boring charity..i mean how many people do you know with aids??

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You must be very young. If the ongoing work to eradicate the scourge of AIDS seems boring today, it's only because so many people have worked so hard for so long to make an HIV positive diagnosis amount to something other than a death sentence.

Sadly the project entitled (Product) RED never developed any traction of consequence. It's been languishing for years now.

basesloaded190 said:

Does look pretty cool.

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The Nike+ Phone

or.. should we say... The New iPhone+

TheMacPotato said:

Also worth noting (PRODUCT) RED is not a charity. They are a company that makes a profit, and give some of the money to AIDS research

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cvaldes said:

Sorry, (RED) is not a for-profit corporation by IRS guidelines.

(RED) is a 501(c)(3), a division of The ONE Campaign, another 501(c)(3) organization. It would be categorized as a private foundation rather than a public charity.

http://www.joinred.com/faq/

The main difference between public charities and private foundations is that the former disperses money directly to charitable activities whereas the latter disperses grants to other charitable organizations.

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Thanks, cvaldes, for correcting the misinformation presented in TheMacPotato
post.

Whether one chooses to buy the bumper or not, incorrectly (maliciously?) discrediting any charitable behavior on Apple's part is pathetic.

lamerica80 said:

Aids is such a boring charity..i mean how many people do you know with aids??

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You lack compassion, and understanding of what charity projects and fundraising is all about. That you would label it (boring) or any charity that benefits from the various contributors, speaks volumes.

I have 2 bumpers that I never used. I hate cases, covers, etc. I assume if you use them you usually don't take them off so if it scratched the metal band does it really matter? I've had my iPhone 4 since launch day, no case.. I own a restaurant and its in my pocket and my hands are usually covered in flour and it gets dirty and then wipes clean. These things are meant to be used... and if they need a case then they were designed wrong.

Now this is interesting news!

Why did they wait over TWO years for this?

u can get a 5 pack of these o ebay for $5

I've been looking for an iPhone case that matches my red iPad smart cover, but this bumper appears to be a different shade of red than the iPad smart cover.

i wonder if this will fall apart like the black one?

they shouldn't charge more than $10 honestly.

POS quality from apple. highly disappointed when my black one just broke part by the dock connector. and i love drinking apple koolaid.

Looks awful on a black iPhone, to gordy IMO.

alfonsog said:

I have 2 bumpers that I never used. I hate cases, covers, etc. I assume if you use them you usually don't take them off so if it scratched the metal band does it really matter? I've had my iPhone 4 since launch day, no case.. I own a restaurant and its in my pocket and my hands are usually covered in flour and it gets dirty and then wipes clean. These things are meant to be used... and if they need a case then they were designed wrong.

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The phone cost me £500, that's an item I wanted to take care of, I wouldn't want to use a scratched up phone and how about protecting my investment and ensure decent resale value, making sure it did not get damaged hence part of the reason I put the bumper on...

The main reason I put the bumper on was to stop deathgrip, signal loss.

Your opinion is invalid, the industry of case and screen protector making wouldn't exist if the majority of people thought like yourself. Even Apple themselves make protective cases / bumpers for there own products because they know there is money to be made and consumers buying premium devices like to take care of them.

It doesn't matter whether its an iPhone or a £10 Nokia I take care of everything I own and if I feel a protector or a case is needed I will buy it.

pacohaas said:

Would be nice if they released an actual red one along with white and black for those of us who don't need or like the bumpers.

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That iPhone only calls one person... Adam West. I mean Batman.

Hard hitting news. This just in ... a new bumper that fits the current gen phone to possibly throw off rumors of a newly designed phone ... oh and pennies go to charity, allegedly.

Shrink said:

Thanks, cvaldes, for correcting the misinformation presented in TheMacPotato
post.

Whether one chooses to buy the bumper or not, incorrectly (maliciously?) discrediting any charitable behavior on Apple's part is pathetic.

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Not discrediting Apples charitable behaviour at all, but it would be great if Apple gave all of the profits from the sale of this bumper to charity rather than pocketing 50% of it for themselves.

I know this is for charity, but his is fugly. It's too red.

pensoftware said:

I'm fine with these products, but I hate it when someone corners me on a bus and asks why I didn't buy it to support charity. Well, why didn't you just donate instead of having to purchase something to feel good?

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You'll be on a bus and someone will randomly corner you and ask why you don't own products made to support charities? Really?

twietee said:

Can I get it at Toys 'R us?

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No, it's at iToyz 'R Us.

cvaldes said:

Sorry, (RED) is not a for-profit corporation by IRS guidelines.

(RED) is a 501(c)(3), a division of The ONE Campaign, another 501(c)(3) organization. It would be categorized as a private foundation rather than a public charity.

http://www.joinred.com/faq/

The main difference between public charities and private foundations is that the former disperses money directly to charitable activities whereas the latter disperses grants to other charitable organizations.

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Ok, I stand corrected, but the companies involved with RED (Starbucks, Apple etc) all make a profit from the products that are sold under the brand. It also not always transparent to the consumer how much of the profit is going to charity and how much to the company. It could also be argued that corporations such as Apple use the RED brand to appear philanthropic, maintaining profits through increased sales. Cause branding rather than corporate social responsibility. Just a thought.

http://www.ssireview.org/blog/entry/the_patina_of_philanthropy/