I spoke too soon....they are saying tough cookies because the warranty period is over (my fault for not watching movies on my MBA I guess) - further, they essentially told me that they think all of you are full of crap (when I mentioned this forum, and this thread) they said "Anyone can write whatever they want on the Internet - we have no record of screen issues with the MBA").
I love my NBA - and I consider myself a convert (was always a PC guy until my MBA) - but I do have to mention that Samsung fixed my laptop a year and a half past warranty expiration because the problem was obviously not something I did - and they did it gladly. Something to think about for my next purchase
Yeah, this is one of those issues where some people simply do not notice - and because most people do not notice it, it is not 'recorded' as a problem. The ONLY way they can say with certainty that this issue does not exist is if they can say with 100% confidence that the MBA lid does NOT flex. This issue is caused by the screen flexing. Simple as that. If it flexes, it will happen.
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Apple's 'legendary' customer service has been overhyped by those randomly selected to receive favorable service.