Apple Confirms September 15 Opening for First Swedish Store

Bork, bork, bork!

Fake. Clearly Photoshopped.

Just had an email confirming that a new store is opening just outside London on 15th September also. Those in the UK may know the Harlequin centre in Watford?

http://www.apple.com/uk/retail/theharlequin/?cid=CDM-EU-3656&cp=em-P0013288-191390&sr=em

Surely the 15th would be too early for a co-ordinated iPhone 5 launch?

Nice

Yup

Got the Apple marketing email an hour ago about the new store to open in Täby (Stockholm) on the 15th. Wonder if the Mac Forum store in Gothenburg (Official Apple retail distributors in the absence of offical Apple stores) will eventually get bought out and made into Apple stores. They've got a ready made work force, and are themed after Apple stores already...

Wonder if they'll use IKEA furniture

e-coli said:

Fake. Clearly Photoshopped.

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The Swedish Chef? Photoshopped? Never!

notjustjay said:

Wonder if they'll use IKEA furniture

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Nah, being so stylish would steal all the thunder from the iGadgets. Sorry.

Steve's eye for beautiful typography would have hated the ugly kerning on the numbers of this "sign". Just look at the spaces between "1 5", "20 1 2" and "1 0.00".
And oh, I hate it too.

Gosh I wonder if they would have something new to launch that would make that opening extra special

ScottishDuck said:

Gosh I wonder if they would have something new to launch that would make that opening extra special

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It would be the first time ever that Sweden would be included in the first wave of release countries if that's the case. I highly doubt it, it is too small a market, but it would be a nice surprise. We will be included in the second wave as usual.

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Featuring the world's first nude Genius Bar.

felixkry said:

Do Apple traditionally have any special deals on store openings that would warrant a trip up to my nations capital this weekend?

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Apple never have any special deals

Sitting in line at the Grand Opening of Sweden's first Apple Store. There is a small line of approximately 150 people at this point, just over an hour from opening of the doors. The store is filled with blu-shirted Apple Geniuses who appear just as curious about the crowd as we are about the store.

From the talk in the crowd, most people are only planning to purchase small accessories such as cables and adapters in preparation for the iPhone 5 release next month. One poor soul mentioned buying a 4S and was readily convinced by the others around her to wait for the iPhone 5. Will post pics of the t-shirt once I get it in 56 minutes.

Edit: Added a pic of the t-shirt given at the event. Pretty plain and boring in comparison with the Barcelona t-shirt.

Nice, for those living in Sweden!
About time Apple expanded into Scandinavia as well, and lets hope they cross the boarder into Norway soon...

hi,
great news. thanks for inform . when confirm the second store ?

It must be the hottest topic in the world now.

mac13 said:

I get to know about this here only. Nice.

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Well, if you don't watch TV, read newspapers or visit news websites, how do you expect to keep up to date with local happenings?
The store was decently covered by media.