Samsung Releases New Galaxy S III Ad Poking Fun at iPhone 5 Launch

I'm not terribly interested in the features they advertised, but I thought it was a good ad. Like the Mac vs. PC ads it was light-hearted enough to not come across as acrimonious. Do companies really air 90 second ads on TV, though?

I'm a Mac / I'm a PC ads were similar but pointed to the hardware/software of the devices and the personality associated with these computers.

Samsung's commercials are cutting on the device and the people that use them.

jbyun04 said:

I can't even count the number of times on both hands that I've wanted to share a playlist with someone. Because I've never wanted to. Ever.

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This.

I don't want my friends' playlists. Some of these people actually think ICP and Dubstep is considered music.

I'm a HUGE Apple fan but I have to say that this is a pretty good ad.

Probably won't be very effective, because it makes fun of the target audience, but fun to watch none the less.

The part that confused me the most was the end.... why would you want to watch a video WHILE sending an e-mail? Makes no sense.

E

campingsk8er said:

way to entice iPhone users, by mocking them...

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That's what I was thinking

You're not gonna win new customers by calling them stupid

mbarriault said:

I think a major difference is that Samsung is doing this with zero humour. They're not trying to roast, they're trying to make Apple users feel and look inferior to Samsung users. When there's no humour, it's just insulting.

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Really? Maybe you're just missing the humor or just are biased against Samsung enough to hate whatever they produce. I don't know. I found the ad to be amusing. Hilarious - no - but good in that it shows features (unlike early Android phone ads which were all about making the phone look like it was the terminator coming from the future, etc)

The ad was also relatively spot on. And while some might argue that some of the features are "nothing new" - the same goes to Apple when they promote notifications, cut & paste, VIP email inbox, etc. It's marketing.

With all the free ads Apple is getting from Samsung, they may not even need to run any of their own...

BIG is right. Hard to use it one handed.

Still not too bad, just BIG.

ethana said:

I'm a HUGE Apple fan but I have to say that this is a pretty good ad.

Probably won't be very effective, because it makes fun of the target audience, but fun to watch none the less.

The part that confused me the most was the end.... why would you want to watch a video WHILE sending an e-mail? Makes no sense.

E

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Battery life is for the weak

So much truth to this ad

Oh, and:

Do you see people lining up a days in advance for the G3?

mbarriault said:

I think a major difference is that Samsung is doing this with zero humour. They're not trying to roast, they're trying to make Apple users feel and look inferior to Samsung users. When there's no humour, it's just insulting.

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Depends which side you are on. If you are not part of the fan boy crew it is pretty funny. I find they are making poking fun at the fan boys and it does a pretty good job.

jbyun04 said:

I can't even count the number of times on both hands that I've wanted to share a playlist with someone. Because I've never wanted to. Ever.

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What good is the playlist if the friend then has to go buy all that music? So now he has a list BFD. Playlists have been shared for quite some time now. Glad to see Sammy can now do it.

I actually found the commercial amusing. I'm switching from Android to the iPhone 5 (my first iPhone) so I can relate to sentiments from both sides.

PracticalMac said:

Oh, and:

Do you see people lining up a days in advance for the G3?

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This is exactly the mentality they are mocking

Who cares? Personally - I'd rather be able to just walk into a store or click online and get the phone immediately then have to deal with a line or online traffic.

Which is exactly what you can do a couple of weeks after launch of the iPhone.

I get why some people to be first - and I "sort of" get why people get pissed if they can't be. But I find it silly

when they did the first ad (was it two years ago ?) i thought it was funny and had some humor in it ! but when they kept repeating the same thing over and over and trying to slightly change the script, i find it a huge lack of creativity and ideas, pretty much a reflection of the phones they produce !

Ehh I don't really see the value in these kind of ads, but to each his own I guess. What I want to know is how does one watch a video while sending an email? Or rather, why would you want to? Wouldn't you want to pause the video so you can focus on the email and then resume your video? Again, to each his own I suppose.

I ordered an iPhone 5 but even I think this advert is funny.

I mean everybody here sounds pretty threatened whenever Samsung comes out with something. So weird.

I bet those playlists they just exchanged by touching phones SUCK!

gjac0m said:

Laughing at your potential customers isn't a good way to attact them.

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This! Spot on.

FYI

* Screen images simulated, appearance may vary. Accessory sold seperately.
* Music Hub subscriber-to-subscriber, where available.
* S Beam requires initial connection between devices, must touch back-to-back to activate.
* Shareshot requires Galaxy SIII phones connected using peer-to-peer WiFi Direct (TM) technology.

Rodimus Prime said:

Depends which side you are on. If you are not part of the fan boy crew it is pretty funny. I find they are making poking fun at the fan boys and it does a pretty good job.

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In competitive ads like these, I watch them as though they were two competing companies in a different market that I have no interest in. Say this was a Nissan-produced ad featuring Mazda buyers. Nissan would come off looking weak and petty by having to resort to blatantly insulting Mazda owners, not the cars themselves. This is why I deem this ad unfunny and insulting, even as an Apple user, because as a Kia owner if it were Nissan and Mazda, it would look just as insulting.

Poking fun is fine. All apple is concerned with is sales numbers.