I think the problem is that they are spending too much time "analyzing" what their competitors are doing, and not just moving forward on the type of device they should "know" their customers want.
The "average" consumer won't be connecting a bunch of devices to these docking stations anyway. They should have aimed at more advanced users/ports to begin with, rather than worrying about their competitors.
a bit of a rant:
We're just in a weird time right now.
I understand if companies want to keep consumer prices down, but how many people want to pay for a "Thunderbolt" drive when it still has a 5400rpm disk, then pay another $50 for the cable, when they won't see any speed improvements? Really?!? In 2012, why is anything still 5400rpm anymore, and if it is, just stick a usb2 on it. Why try to sell it as a "Thunderbolt" drive.
If they want to sell a real Thunderbolt drive, they should make them all SSD.
If it isn't Thunderbolt, it should be at least 7200rpm.
If companies are going to force us into new ports and connections that promise speed advantages, they should offer those products from the beginning, not sit around for several years profiting on marketing terms alone.
I shouldn't have to choose between Thunderbolt and USB3 when I need and want both!!!
Why sell usb2 to anyone anymore, when usb3 is faster and backwards compatible. And 5400rpm disks are just ridiculous now. Seriously!
Everything new should have 3+ Thunderbolt Ports, 3+ USB3 Ports, 3+ HDMI Ports, Ethernet, 802.11x, and expandable/hot-swappable SSD. Additional Ports and port types are more than welcome.
Let's leave the past in the past, and start offering the complete product solutions that people need now!
End of rant.