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Apple Already Sold Out of Initial White iPad Mini Pre-Order Stock

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MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Apple started pre-orders for the iPad mini and 4th Generation iPad early this morning at 3AM Eastern / 12AM Pacific. As noted in our forums, the initial stock of White iPad minis sold out quickly in the U.S. Within the first 17 minutes, ship dates for the white iPad mini slipped to 2 weeks from the original "Delivers 11/2". The black Wi-Fi iPad mini remains available for delivery by November 2nd.

Of course, its hard to tell how much of the stock out is related to high demand vs. low supply. We suspect stocks may have been low as others have noted that countries outside the U.S. listed "2 week" delivery times from the first moment the white iPad minis went on sale.

As typical, Apple will also offer the iPad mini in retail stores on launch day. Apple keeps a sizable stock of devices to be available on the official launch day of products. The Wi-Fi iPad mini will be available in retail stores starting on November 2nd. Meanwhile, the cellular version is promised by mid-November.

Article Link: Apple Already Sold Out of Initial White iPad Mini Pre-Order Stock
 
Article Link
https://www.macrumors.com/2012/10/26/apple-already-sold-out-of-initial-white-ipad-mini-pre-order-stock/
Veinticinco

Veinticinco

macrumors 65816
Feb 25, 2009
1,469
1,428
Europe
And yet I'll still be able to casually saunter into an Apple Store on Nov 2, not queue and pick one up as if I'm buying a loaf of bread.
 
coredev

coredev

macrumors 6502a
Sep 26, 2012
573
1,227
Bavaria
Veinticinco said:
And yet I'll still be able to casually saunter into an Apple Store on Nov 2, not queue and pick one up as if I'm buying a loaf of bread.
Click to expand...

My guess is that this very much depends on which Apple Store you will be sauntering into on Nov 2.
 
0815

0815

macrumors 68000
Jul 9, 2010
1,793
1,065
here and there but not over there
wow, that was fast .... but than, I think they never made any iPhone/iPad available in so many countries at once.

Anyway, it will be a big success - no matter how many people predict it to fail.
 
appleguy123

appleguy123

macrumors 604
Apr 1, 2009
6,863
2,541
15 minutes in the future
This was the risk of releasing it so close to the holidays. It was a bit short-sided, IMO to release a new product at this time.

I definitely see this happening:

Dad:What do you want for Christmas, Johnny?
Johnny: An iPad! I'll use it to help me with my school work and make reminders so I never forget to do my chores!
Dad: Let me ask your mom. (They agree)

3 weeks before Christmas
Wife: The iPad mini does all the things the iPad does and is a lot cheaper! Let's go to the store and get one of those for Johnny and his sister!

Drives to best buy
Clerk: I'm sorry ma'am we're sold out. But we do have stock of the 7" Tablet from X which is $130 cheaper!
Parents relieved.

No iPad is bought because Apple can't keep up with supply.

I don't know why they can never make enough. Secrecy is already out the window, so there's presumably no disadvantage to ramping up production early to make enough.
 
nfl46

nfl46

macrumors G3
Oct 5, 2008
8,347
8,699
This is what Apple is thinking: We didn't even have to price it at lower than $300 for it to sell out in 17 minutes. We win!

Lol. I sold my iPad 3 and got one in black. This screen better not be too pixelated. #
 
L

Lindsford

macrumors 6502a
Mar 14, 2012
531
18
nfl46 said:
This is what Apple is thinking: We didn't even have to price it at lower than $300 for it to sell out in 17 minutes. We win!

Lol. I sold my iPad 3 and got one in black. This screen better not be too pixelated. #
Click to expand...

The iPad 2 screen still looks good to me from a distance. I can only tell it's "inferior" because I'm spoiled with retina. I think 1024x768 will look decent enough on this screen. Retina will look even better next year...or in 6 months...heh
 
G

Gingeronie

macrumors newbie
Oct 26, 2012
4
0
Apple only offered the black iPad Mini to begin with. The white iPad mini was always set to be available in mid November.
 
S

smiddlehurst

macrumors 65816
Jun 5, 2007
1,228
30
appleguy123 said:
No iPad is bought because Apple can't keep up with supply.

I don't know why they can never make enough. Secrecy is already out the window, so there's presumably no disadvantage to ramping up production early to make enough.
Click to expand...

Seriously? You don't know why Apple can't magically manufacture enough units to meet initial launch demand? Leaving aside all the practical problems (component supply, overall production capacity of the manufacturer(s), massive amount of inventory sitting in boxes rather than being sold, initial production / process issues etc) they'd likely have to ramp up to a higher production level than they'd need going forward which is incredibly wasteful (not to mention stupid).

Oh and your example has a slight flaw: it assumes that your customers wouldn't pay more for one of the 10" iPads. Certainly your typical best buy employee would be more likely to try and push them to the more expensive purchase...

Someone mentioned it's not as big a launch as the iPhone 5 but surely that's to be expected. This is a new product after all and you just don't launch a new product with the sort of production volumes you do for an established product that dominates its market.
 
CmdrLaForge

CmdrLaForge

macrumors 601
Feb 26, 2003
4,633
3,112
around the world
Cool, I ordered my 32 gig white WiFi 9 minutes after sales started. Only get it in two weeks here in Germany... so no stock for me. Btw - I sold my 3rd gen iPad for this. Main driver for me is actually the weight. The new one is soooo much lighter. Looking forward to it.
 
A

AFDoc

Suspended
Jun 29, 2012
2,864
629
Colorado Springs USA for now
0815 said:
too bad I did not know this when I ordered mine (in black) at 3:01am EST ... I also would have ordered an additional white one (limit is 2 orders per account) and sold on ebay for fortune .
Click to expand...
I put my 16g white mini on the bay a few minutes ago for $600 bin or best offer. I suspect with the whites being sold out in 2 hours it should fetch that.
 
X

Xiroteus

macrumors 65816
Mar 31, 2012
1,297
75
Not really surprised, the smaller size alone is drawing a lot of people in regardless of any issues.
 
R

rei101

macrumors 6502a
Dec 24, 2011
976
1
Publicity stunt

Apple never ran out of anything while Steve was there.

On the other hand, they have changed the size of every product already. Now, where is the innovation again?
 
Klae17

Klae17

macrumors 65816
Jul 15, 2011
1,227
1,577
rei101 said:
Apple never ran out of anything while Steve was there.

On the other hand, they have changed the size of every product already. Now, where is the innovation again?
Click to expand...

Jesus Christ. They did run out of product before. They are so sorry that they are more popular than before and can't force more factory workers to work more double shifts.

Retina Macbook 15 and 13, the new iMac, the innovative manufacturing processes, dynamic Lighting cables, developing Thunderbolt with intel, the thin iPod Touches, etc. etc. etc.

You are just complaining to complain. Seems like a Apple Rumor site isn't for you.
 
D

dilgit

macrumors regular
Sep 24, 2010
245
0
Shipping on 17 November

Ordered the iPad 4G with cellular. Order confirmation says delivers on 17 November.
 
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