There is no native YouTube app for iOS 6, which the iPad Mini runs.
That song is a bit overused, however, that is a great ad.
Even during the keynote it got huge applause...both cause its great, and because some recent ads have gotten criticism, and this one seems to nestle in there with the better ones.
So it wishes it was big?
Really ? You know anyone who bumped there S3 to share anything after the first week? It is only slightly better than the bump app that has been on the iPhone for 4 years. No one used that more than a week after downloading it either.
What Im trying to say is that the samsung ads were desperation.
Im not sure you understand what I meant. I said that the samsung ads were the worst. S beam is just android beam that has been rebranded, hyped, and crippled to only work in samsung phones.
As a former Ad/Marketing guy, I had to weigh in since you brought up the SIII ads. The Samsung ads are funny, but have a fatal flaw. They highlight how "in demand" their competitors product(s) are. There are better ways to differentiate than showing people lining up with fervor to buy a rival product.
Epic fail in terms of Advertising 101.
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.
That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.
Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
This is Apple at it's best...sophistication through simplicity. More of this please!
Nothing sophisticated or simple about it, more like bland if that is the word you are looking for.
Original iPod ad was and still is a cultural phenomenon and those things come when people are fighting for the break trough and existance. Once you become a fatcat of a company you get commercial like this. The worst thing is they probably paid gazillion$ for it.
1) It evokes your memory of learning that song when you were young. Sentimentality in abundance.
2) It makes you think of your children should they be human rather than a stack of old Apple hardware.
3) The iPad Mini has the "Heart and Soul" of its bigger sister.
pwnage.
So basically what you're saying is that it needs more Jeff Goldblum?
http://www.youtube.com/watch?v=nWqj6OQQOHA&list=PL480830190B2E72D6&index=3&feature=plpp_video
Advertising isn't primarily about showing you what a product does. The goals of advertising, I'm sure there are more than this, are:
To raise awareness of the brand and/ or product
Provoke an emotional response
And in a limited fashion give some idea of what the product is.
Example: you'll never see an alcoholic product showing someone stumbling over drunk. Instead you'll be shown images of fun, hot women, or what ever other type if emotion the advertising company think will provoke you into acting and buying the product.
I personally didn't like the advert, but then again I have no interest in playing musical instruments. Bottom line it didn't provoke any type of emotional response from me. But it's blatantly obvious to see that the advertisement was a success by how many people on here love this advert and responded in an emotional way
Very rarely is an advertisement about showing you what a product does.
Nice one.
I would just add one more thing: easiest money laundering ever.
Nothing sophisticated or simple about it, more like bland if that is the word you are looking for.
Original iPod ad was and still is a cultural phenomenon and those things come when people are fighting for the break trough and existance. Once you become a fatcat of a company you get commercial like this. The worst thing is they probably paid gazillion$ for it.
The ad clearly shows additional fingers on each hand...
It says that it's compatible with iPad. I don't know if that implies iPad mini or not, but I'm pretty sure that it does because I can't find any apps that specifically say "iPad mini".
Also, there are some other native YouTube apps not made by Google:
http://www.gottabemobile.com/2012/11/02/how-to-get-youtube-back-on-the-ipad-mini/
Well, most announcements at keynotes get big applause. You're talking about a crowd of people who follow the Apple CEO around. Cheering for Apple is what they do.
So people moved on anyway since 1997; perhaps you should too?But it was pretty funny when they booed Steve Jobs because he announced that Internet Explorer would come with all Macs. They also booed a webcam cast of Bill Gates.
No, the point is that she doesn't know how technology works. This was before the iPad came out, BTW.
Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
Wrong. Even the higher notes are played a full step higher which aren't shown
You'd never know it from their smartphone sales dominance. But if what you say is true, then I suppose Samsung would have even a more massive sales lead over Apple had the ad been different?
I think Apple will have to up the ante next year. Nexus 10 already has 300ppi screen ... so they will need to make the full size ipad better than that atleast if they want to call the ipad the best ever screen on a tablet ever ....... maybe call it super retina or something and then have ipad mini with regular retina display ..
Oh jeez, even these tech nerds lingering on internet forums doesn't get it?
This ad means that iPad mini can do exactly what an iPad bigi can do.