I actually don't mind the price I just wish the quality of materials was higher. To me it doesn't offer $80 worth of protection as the case feels like a knock-off Tupperware container. I have had one of my phones damaged while in this case and the other case that I bought leaked water which I was lucky enough to catch before it ruined my phone.
As for resale/protection, I would and have paid a lot of money for cases. I'm all for paying for quality and I would pay $100 for this case if it felt a little more solid and fixed the terrible feeling screen protector.
I actually wish a few companies would learn from Lifeproof and "borrow" some of their ideas. I actually really like the headphone screw and covered mute toggle. I also like the hinged charging port. I just wish the quality of materials were better and that the overall quality control was higher. I had to return 3 from their first batch until I got one that didn't leak water and that one leaked a week later.
For a person who needs a case that is ultra durable I don't think this is it. As an every day case that provides minimal protection the Lifeproof seems just average from my use as long as the waterproofing seal holds. The biggest thing is that the marketing is really misleading as it isn't a completely "life proof" case. Needs more shock absorption, better quality materials, and a refined screen protector.
How bad is the screen protector?
Also, what case have you found that is best for your needs? I'm curious of which rugged cases are the "elite" ones.