the reason why apple are anti Disc drives is obvious to me:
discs are the source of buying media outside of itunes:
Music
Movies
Apps
TV Shows
if Apple wanted you to use CD's they wouldn't have digital stores.
they want you to buy from their stores.
why didn't apple go blu-ray? because thats sony's, and apple don't want to spend money. and as far as apple is concerned, whats the point of having its consumers watch and buy blu-rays, if they are trying to keep happy deals with their content providers (studios) and their own monetary interests by selling you Digital HD content?
that in my opinion, is the anti DISC media moves by apple. nobody wants thinner iMacs, they are just designed to perform worse when it comes to temperature and being ventilated for performance.
you notice apple finding any good way to market an iMac as 'new light and thin'? besides showing a side angle image of its thinness? not really because it makes no sense. oh i want the new iMAC! because now i can carry it portably around easier, its so much lighter, its so much easier to hold because its thin. jony ive can't say "when using the New iMac, the user wont experience the difference but will certainly benef- oh, no. no..
no.