All the Ive articles that quote his thoughts show a guy that is onto it in terms of design, the customer experience, and design excellence through the whole machine whether you can see it or not. Even the the packaging. Who does that. Jony Ive. This level of commitment to design means that Apple promoting Ive in this way is a great decision.
The future already looks great for Samsung and Google. Microsoft and some PC makers seem to be the slowest to learn and adapt. The next 10 years will be an interesting time.
Apples lead in key areas that determine product success is being closed. In other areas it's not even being touched.
I'm wrapped with the Ive decision. As an Apple customer it makes me feel good about the future. Real good.
Agreed.
On the other hand, despite what I've heard here, Microsoft has really impressed me with Windows 8. I love the commercial where the mom grabs the "iMac" and puts it on a painter's canvas rack and the daughter paints on it. Cool. So, while they're trying to be "all things to all people", I see that they're actually trying to do something interesting and fun. I would not dismiss them just yet.
If they can work on their ecosystem integration (and for me, their hardware design as well), I feel they'll become a real threat (or alternative, depending on your point of view) real quick. It looks like they're moving in the right direction; If done right, I'm not above switching to Windows phone, Surface, 8 desktop. I feel in this respect, they're superior to Android/Google.