It is so good to see Apple helping hurricane Sandy's victims. Although I have seen higher donations from private parties, it was a nice gesture.
BUT the fact that they announce it so publicly, it is all for publicity, sad but true.
Spot on. The bit at the bottom about the red cross thanking Apple just reeks of publicity stunt, and 2.5 million is a pretty cheap publicity stunt for Apple. They could have quite easily gone to 10mil and still had enough pocket change to buy a bunch of private islands.
Sure, its a nice gesture, but dont think for one minute that this was any more than Apple marketing at work.