"Books" is for the left-brain folks and "photos" is for the right-brains. I like them both.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'
- Thread starter MacRumors
- Start date
- Sort by reaction score
I can say this without (much) bias but Apple's marketing department makes some of the best and most effective advertisements of any company. They have their misses (ahem, Genius ads that ran during the Olympics) but these are well-done and effective ads. Notice that there are no disclaimers about "Screen images are simulated" (I see those on pretty much every other ad for smartphones or tablets or computers).
The ads are effective because they show real use without anything distracting from the product. All three of these iPad Mini ads are classy.
The ads are effective because they show real use without anything distracting from the product. All three of these iPad Mini ads are classy.
Really?....... with the current screen technology, they couldn't put a retina display into the iPad Mini without making it thicker, heavier, having shorter battery life, and more expensive. That was a tradeoff Apple was unwilling to make.
Two of a kind
Two of a kind only by name. Classy but boring ads, with 26 years and counting it feels to me that Apple is targeting 'older' people. Anyhow, I don't like the ads. It's a good thing the product sells itself, I'm happy with my 4th gen iPad.
Two of a kind only by name. Classy but boring ads, with 26 years and counting it feels to me that Apple is targeting 'older' people. Anyhow, I don't like the ads. It's a good thing the product sells itself, I'm happy with my 4th gen iPad.
Last edited:
Well, when you compare these ads to the "Genius" ads and the Siri ads (that didn't realistically mimic most people's real world experiences with Siri), Apple didn't have to do all that much in the advertising department to make a better looking ad.
Seriously, though, I think these ads work so much better because they're getting back to the old adage of "a picture's worth a thousand words". The Siri and Genius ads were both very "busy" -- much moreso than what we'd think of as "traditional" Apple ads of the last four or five years. These iPad mini ads are getting back to the idea of subtly yet very clearly articulating the message to the consumer.
These latest ads are reminiscent of the simple and clean advertising message from Apple that I think many of us have been hoping would return for the better part of a year.
80-90% of things people do on the ipad you can't tell much difference between an ipad3 retina and an ipad 2 screen. The issues are even less of an issue when you shrink the screen down to ipad2 screen.
The Mini rocks. Even with a retina iPad in the house, I am grabbing the mini 100% of the time. Haters can hate, but it's cran-tastic.
I understand the commercial should be bias towards their product but I would not expected APPLE to say one of their products is better then the other. Like saying the iPad is faulted because it is to big. Damn apple surprise surprise
Apple's next move in the world,
iPad -> iPad Pro
iPad Mini -> iPad
Apple's next move in the world,
iPad -> iPad Pro
iPad Mini -> iPad
I'd say less that people can't notice, and more that 80-90% of people won't care for most uses.
20/20 vision my friend. Side by side comparisons. You can't see the pixels as much when the screen real estate is smaller as well, would I have preferred a retina model? Sure, but that would keep costs lower too; I don't need a retina model currently for my needs as I said 80-90% of the stuff I use it for I can't tell a huge difference in the quality side by side. Guess that's great for me, then. And anyone I've asked to look at them side by side in my office.
Guess they are all blind. Sucks your vision is so awesome it makes you bitter. 
I was thinking movies, but someone else mentioned games which is probably correct.
Good ad, if a little deceptive. The mini's screen is to the iPad 4s like and original painting is to a photo copy of it. (I'm not saying it's bad, just that it's not as clear and Apple is trying to imply the mini is equal to the iPad 4, just smaller.
Apple will never show movies on the ipad in an ad. Reason? Cause it would show two big black bars on the screen.
It's not ridiculous. The power requirements of the Retina display are too great for the mini right now.
At least they got rid or fired whoever were responsible for those Olympic ads.
----------
...don't forget you can 'TAP' your Samsung GS3s together and share playlists or home made porn videos from your wife
----------
They said the same thing about the iPad 3...it would be heavier, thicker, have a shorter battery life and be more expensive.
And you saw how that turned out.
They have the technology and capability now.
You
Are
Wrong
----------
The best advertising is showing someone use the product in real world situations with real interaction (not simulated like Samsung, Sony, Google, etc).
Last edited:
Elegant.
Apple's really pushing the fact that this thing can do everything an iPad can, just in a smaller form.
Apple's really pushing the fact that this thing can do everything an iPad can, just in a smaller form.
Yeah OK, the "Books" one doesn't really say very much, other than that one can read iBooks on the iPad Mini.
But anybody who's used an iPhone or iPod Touch knows you can read an e-book on a smaller screen.
This is really just aimed at that mythical "undecided voter" who's trying to decide on an e-reader for the holidays.
The "Photos" ad was great though, you can tell a fair amount of time was put into it.