Last time I checked, a 7" Nexus with cellular, 2560x1440 display and 32GB internal memory costs less than $329 iPad Mini with puny 16GB capacity and WiFi only. Let's add a few dollars for better material and the Nexus would still costs much less than equivalent iPad Mini.
MBA and iPad once were a jewel on their own class. But competitions are now catching up, both price and build quality are getting better and Ultrabooks get lower price point over time.
Macbook Air? As usual, they cost $999 at the least. Till the end of time.
It's so easy to undercut Apple's pricing while keeping a great build quality nowadays, it's not even funny anymore.
iMac .. well yeah, it's a hybrid and compromise between desktop and laptop.
Not really portable, not expandable, yet not as powerful as true desktop. Yes it's the best AIO out there simply because no one interested enough to get serious in it.
iMac is far away from how much power a true desktop could have, or how lightweight/portable a true notebook would.
Not to mention 2011 iMac had been keeping the same price point until 2012 iMac announced. No official discount, price cut, nothing .. Shamelessly.
iPhone 5 is even worse. It costs $649 off contract at the least and so many of them scuffed out of the box. And Phil stated shamelessly it was normal for an aluminum product to be dented and scuffed (out of the box?)
Lumia 920 costs $450, has decent OS, no less sleek or sexy than an iPhone, and it's not scuffed as easily.