So true!Apple Sales = oxymoron
Yet, I would certainly welcome a "Once A Year" sale.
If anyone can afford it, it's Apple. I would suggest they keep it to just once a year without fail. I would be an excellent way to continue to increase sales volume, focus even more attention on the brand, and appeal to the ladies that salivate at the sound of the word "Sale"
I am completely confident they could make a move like this without damaging their current and long time marketing strategy. It would offer one more dimension to the Apple legacy. The real key to success would be true discount pricing. Significant reductions to compel people that might not otherwise buy Apple to act.