Approval Process and Content Guidelines
Q: How does the app approval process work?
Our goal is for customers to have a good experience with every app they acquire from Amazon. As a result, we may test the apps you submit prior to making them available to verify that each app works as outlined in your product description, does not impair the functionality of the mobile device or put customer data at risk once installed, and complies with the terms of the Amazon Mobile App Distribution Program Agreement and our Content Guidelines. For clarity, our intent is not to be prescriptive in terms of what constitutes good app design. Amazon is a big believer in innovation, and we hope to feature many creative and innovative apps.
When you submit an app in the Amazon Mobile App Distribution Portal, we will start the app review process. You can track the approval status of your app at any time by signing in to the Distribution Portal and finding your app in the Dashboard on the homepage. If we have a question about your app during the review process or determine it does not meet one of Amazon’s acceptance criteria, we will notify you using the e-mail address associated with your account and provide guidance on next steps. We will also notify you once your app successfully completes the testing process. At that point, your app will be made available to publish and merchandize on Amazon Apps.
