and everything expect for phones gets until the end of january since it is considered holiday gifts. I think the start date is November 4th or around that time.
edit: this is copied from their site
"Items purchased at the Apple Online Store that are received between October 27, 2012 and December 25, 2012, may be returned through January 7, 2013. Please note that all other terms and conditions provided in the Apple Online Store are still applicable. This holiday return policy does not apply to iPhone or wireless service contracts. All purchases made after December 25, 2012 are subject to the standard Apple Online Store return policy , which requires returns to be made within 14 calendar days of the date of receipt. For more information, refer to the Apple Online Store."