It's not OCD. It's the fact that Apple apparently has little to no quality control checks with the iPhone 5. Imperfect products absolutely shouldn't be delivered to customers. If you disagree, you're clueless.
The reason you, me and everyone else buys Apple products is because they are a step above the rest. And don't forget, we all pay a premium price for these devices because of their (usually) superior quality.
Apple should be embarrassed that even today, more than two months after the debut of the iPhone 5, it's still delivering new and replacement iPhone 5 devices that are marked/scratched up in some way - or even have other issues like dead pixels, clicking screens, and home button variation.
Apple made three big missteps with the iPhone 5 hardware:
1. Materials choice - the aluminum choices made for the iPhone 5 are simply poor. Figure out a way to better coat/color the aluminum and most of the discussion on imperfections would go away because it wouldn't be an issue.
2. Assembly / training for assembly: Workers feel that the device is incredibly difficult to assemble - but more importantly, they don't feel they were trained adequately on how to put it together. This shows in how things aren't perfectly delivered.
3. Quality control: How are phones that aren't perfect even making it through this stage?!? Does it not exist? Is it too lax?
They have an opportunity to really step up their game and get back to perfection with the next iteration (and hopefully with the help of some other fixes like software innovation for iOS and a more refined Maps product). Let's hope they do it.
But let's really hope at the very least that Apple stops delivering imperfect/cosmetically flawed iPhone devices. Now.
It's not OCD. It's asking for a perfect product - what customers deserve.
The reason you, me and everyone else buys Apple products is because they are a step above the rest. And don't forget, we all pay a premium price for these devices because of their (usually) superior quality.
Apple should be embarrassed that even today, more than two months after the debut of the iPhone 5, it's still delivering new and replacement iPhone 5 devices that are marked/scratched up in some way - or even have other issues like dead pixels, clicking screens, and home button variation.
Apple made three big missteps with the iPhone 5 hardware:
1. Materials choice - the aluminum choices made for the iPhone 5 are simply poor. Figure out a way to better coat/color the aluminum and most of the discussion on imperfections would go away because it wouldn't be an issue.
2. Assembly / training for assembly: Workers feel that the device is incredibly difficult to assemble - but more importantly, they don't feel they were trained adequately on how to put it together. This shows in how things aren't perfectly delivered.
3. Quality control: How are phones that aren't perfect even making it through this stage?!? Does it not exist? Is it too lax?
They have an opportunity to really step up their game and get back to perfection with the next iteration (and hopefully with the help of some other fixes like software innovation for iOS and a more refined Maps product). Let's hope they do it.
But let's really hope at the very least that Apple stops delivering imperfect/cosmetically flawed iPhone devices. Now.
It's not OCD. It's asking for a perfect product - what customers deserve.