you find going to the apple store 15 times to exchange an item.....normal?
I think a normal person would do it a few times and if there is still a problem they would either keep what they have or return it and buy something else. to do something 15 times, that's not normal.
This.
Except the OCD "I deserve" this and "It should be" that crowd think it is perfectly normal to obsess over a mm "scuff" on what is a daily use device and that returning it dozens of times in the hunt for a "perfect" one (that won't stay that way for more than a few days anyway) is perfectly rational and normal.
They think that because they spent money (any amount of it really... if it was $40.00 they would say that was a lot, it doesn't matter) that it must defy the laws of consumer electronics and arrive 100% flawless (no reason but because they spent their money and because they say so).
NO iP5 is "perfect", sorry. Give me a microscope and a few hours and I can find a flaw. That's essentially what the OCD do, even if it's on a slightly larger scale. I've seen people at the Apple store with magnifying glasses. They lose sleep much? Sheesh...
And yes, you are correct, a normal person that was really this upset by such a "travesty" (at least something horrible enough to warrant a dozen trips there) wouldn't keep returning for more punishment. A normal person would return it a couple times, and if it still didn't meet their expectations they'd move on to something else that did.
Then there's that definition of insanity...
It's certainly their right to return it as many times as Apple will allow, but they're kidding themselves if they think the majority of the world considers it "normal". Just because you CAN do something doesn't mean it's the norm.
It's not. Sorry.