New Apple Print Ads Feature iPad Mini and Newsstand

WardC said:

If you order one of those grand-spanking-new $3000 iMacs on Friday, they should at least throw in a free iPad Mini.

But Apple doesn't do stuff like this.

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And for good reason.

An item's perceived quality and value is negatively impacted when you start giving them away for free as pack-ins. The last thing Apple wants to do is get people to start thinking of an iPad mini as a nice little extra that they toss in for nothing when you buy an iMac. It would do little to sell more iMacs (I mean - who would buy a $3000 device because they'd get a $300 device thrown in?!) and it would hurt the perceived quality of the iPad mini.

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pknz said:

New writer?

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Or, you know, a typo. I suspect "at its" was what the writer was aiming at. Presumably you never make typos. Must be nice.

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Myarin said:

Can anyone explain this better? The thing really does look like it's having an identity crisis between a 9.7 and a Mini, not because of the bar (which is actually to the right of the iPad in the picture), but because of the bezel on the left.

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The iPad Mini is displaying a full replica of the magazine cover, including the black stripe that runs down the left side of the cover. This happens to make it look like the iPad Mini has a thicker left bezel, when really part of that is the black stripe of the magazine cover.

CShort said:

I think it shows how the magazine is better. It's larger and easier to read. The only thing it shows about the mini is that it might be small enough to carry around and that the mini can be a viable and yet inferior alternative to having the larger print media.
Ofcourse I'm sure that Time Magazine would reformat their articles so that they work on the mini but it doesn't say that.
Personally I love reading news digitally and I've been doing it for years because it's so much faster and convenient. News is instantly readily available but the advert doesn't convey any of that, for me it conveys the pitfals not the pro's. It reminds me of the positives of print media that I've left behind.

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My first reaction was the same thing, when I saw the images. I thought "wouldn't it be better to read the full-size magazine rather than on a much smaller iPad mini?"

Tablets do offer a very nice, tactile experience when reading/browsing visual media; and of course give you quick access to more content than a physical magazine; but I'm not sold on Apple's logic here at all. They seem to be on a very single-minded course with miniaturisation - which is generally a very good thing - but to me this advert highlights a drawback rather than the benefits of the mini.

Then again, it does kinda make me wanna buy the iPad 4, so maybe it works...

BrennerM said:

The iPad Mini is displaying a full replica of the magazine cover, including the black stripe that runs down the left side of the cover. This happens to make it look like the iPad Mini has a thicker left bezel, when really part of that is the black stripe of the magazine cover.

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I really hope this clarifies it for the poster with the question. I can't think of a more direct way to state this.

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Magazines and newspapers in print are so over. I'll never go back to the hard-copy WSJ.

Brilliant.

Kaibelf said:

You mean the $1299 iMac? Exaggerate much?

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Well I have to say that even if his attitude is a bit to entitled and trolly for my taste, it is just as wrong to say the iMac IS $1299 as to say it IS $3000.

If some folks want to quote the very bottom starting price of the smallest model, call a spade a spade. I just looked really quick and see BTO options that easily break $4K, so I'm sure many will end up buying one that that is about $3k. (including me)

Now that does not make them have to give me a iPad, they most they usually give away is a iPod or a $100 AppStore card and have no reason to change, I don't think they should.


back on topic, the add is very good, i do hope that the black bar in the image looks more distinct from the edge of the iPad in person than it does in this picture, or they should have waited till the next week when they was a more flattering picture.

The best thing about any electronic/digital version of a magazine is that you don't have to deal with all those infernal magazine inserts and "Subscribe Now" cards!

Tortri said:

Why does the New Yorker iPad mini look messed up. The left side has a gap like a regular iPad, the right side looks like an ipad mini. wtf lol

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Yeah i spotted that too, doesnt look legit

This is a pretty sexy marketing campaign. Go apple!

It's fine that apple runs ads. But is this worthy of a front page news?

Love that haha, good ad

That's just cool.

Hey, MR, your slipping!

I have you sooo beat!

Gimmie some cred?

gregwyattjr said:

Apple's advertising agency is ON THEIR GAME with these iPad mini ads!

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Thank you for mentioning the Ad Agency. Everyone thinks it's just marketing. It's Advertising.

PracticalMac said:

Hey, MR, your slipping!

I have you sooo beat!

Gimmie some cred?

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Why would they credit you if they didn't get it from you?

I have several digital subscriptions and I LOVE reading on the iPad, but the Mini does reduce the type size. I have to enlarge the type size and essentially read one part of the page at a time. It was annoying at first, but after a short while, I didn't even notice the difference.

I was most interested in digital magazines and newspapers because my background is print newspapers. They are on the way out, I fear, as advertising migrates to other media, particularly digital. Some magazines really take advantage of the iPad/Mini's ability to have action emerge from a print-looking page. Other magazines just put their pages up with little or no animation. Hopefully, all will take advantage of the addition capabilities. Makes reading fun!

Zunjine said:

Or, you know, a typo. I suspect "at its" was what the writer was aiming at. Presumably you never make typos. Must be nice.

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Sorry, thats not what I meant. I can understand how you took it that way.

They were meant to be two separate points:

New writer? As I hadn't seen the byline before.

And

A typo.

In which case my apologies for the rather brisk reply. I'm just so used to snarky comments here I guess I jumped to the conclusion.

pknz said:

Sorry, thats not what I meant. I can understand how you took it that way.

They were meant to be two separate points:

New writer? As I hadn't seen the byline before.

And

A typo.

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Zunjine said:

In which case my apologies for the rather brisk reply. I'm just so used to snarky comments here I guess I jumped to the conclusion.

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No need, I should have been more clear in the first place.

Magception!

The December 24 edition of Time Magazine, which was delivered to subscribers on Saturday, December 15, went live with the iPad Mini commercial using this image on its back cover: