I'm surprised by so many negative store interactions. I've never had anything but good experiences at Apple stores. I'm sure there were getting bombarded last week and their patience was wearing thin for the same question over and over again. The store by me (Partridge Creek, Michigan) has gone out of their way more than once. When I bought my first iMac (24"), they came out with a quiet revision 3 days later. The store swapped it out and waived the restock fee "because it's the right thing to do." When they couldn't fix that machine a year later, they upgraded me to a 27". When my daughter through my iPhone 4 off my second story and the bumper cracked, the gave me a new one for free. I don't hesitate to go to that store. Guess it's just like Best Buy and anything else and it really varies from store to store and not so much a corporate philosophy. Might be a regional thing, as most of the Best Buy stores around here are pretty good as well.