Because Word files don't work with CMYK, and they have no way to handle logo's in EPS well. So preprint paper is the best.
For digital-only it is OK, but when you hook things to databases, why to generate content with PHP and GD straight to PDF?
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What to look for in a graphic designer
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Because Word files don't work with CMYK, and they have no way to handle logo's in EPS well. So preprint paper is the best.
For digital-only it is OK, but when you hook things to databases, why to generate content with PHP and GD straight to PDF?
Maybe those reasons are why they WOULD need a special version of the logo for use in Word. The only thing they would need is a non-eps version like a high-res tif. CMYK would still print to their desktop printer. Not everything done in Word is a form letter and Word shouldn't be used in a high-volume CMYK printing situation. Most times a Word doc is a one-off like an invoice, fax cover or a report to a small group. Things printed on a desktop printer or to a copier. You can't pre-print a version of your stationery for every layout situation and, like I said, many small businesses would never spend the money to create formal printed stationery in the first place. I don't use Word but I use Apple Numbers for my invoices and I have my logo on them. For only one client, I have to provide a printed version. For all others, I make a pdf and email it to them. They may print it out on their end, I don't know. I use Apple Pages to print any envelopes I might need, which is rare, and they have my logo on them.
I think your assumptions about what people do with Word don't match what happens in real life.
Ask him a few questions:
- What does alt-left alt-right do in your logo editor? (1 point if he says changing the space between letters/kerning)
- How do you save a logo for web? (1 point if he says GIF or PNG in sRGB)
- What format do I get my logo in for print? (1 point if he says .AI, .PDF, .EPS, .SVG or .FHx)
- What colourspace do you make my logo in? (He should ask you what do you want: Web use, print with spot colour, full colour CMYK: 1 point)
- How you you downsample a logo in bitmap? (1 point if he says with "bilineair option", bicubic/regular/i don't know looks shît on logos)
- Do you change individual letters of logotype? (1 point if he does)
- Does he remove ink-suction-gaps in letter like A, V and W (1 point if he does)
- Do you include the font in a logo? (1 point if het says you won't need to, I convert it to an outline)
- What does he say when you ask for a logo for Word docs? (1 point if he knows to convince you not to place logos in word)
- Does he use triangular connection points in vector paths (1 point if he does)
A pro should score a minimum of 8 out of 10
Also the pro should take you through everything Laurim talked about.
With all due respect, the following questions do more to identify a production artist than a designer. A good designer needs to be facile with tools but, frankly, thats the easy part -- the part you can learn from books. Finding someone who has a strong grasp of graphic form + business strategy is far more difficult.
As a graphic designer of 20 years, my reply to that question would be, "what the heck is a "logo editor"?
