It's a really sad commentary that you can hire people for cheaper than robots.
no everyone cares for hand made anymore.
we want it cheap, we want it perfect, we want it now.
"the world is only what we have made it into,
if you dont like what you see,
You've only yourself to blame."
i actually agree with you, i think generally humanity is moving in a direction where it values machines more than life. it tells a story of our failure to love one another.
to the topic at hand... total PR stunt. i dont know what advertising costs in the uk, but for 100m you dont get that much media coverage.... especially when its not even you opening the factory, but a contractor you hire, even if you have put in a paltry (relative to apples reported wealth). Smart move... I for one am very happy that there isnt a major move to work in the US, i would have to stop buying apple for ethical reasons.