and forgot that once upon a time, professional graphic designers, photographers and movie directors were the creative and cool people using Macs. The rest were drones using PC's in a cubicle.
Yup and, once upon a time, "IBM" PCs were still stuck with an operating system descended from CP/M that didn't really support 32-bit processors and hamstrung by the need to be backward-compatible with machines designed in the early 80s. They simply couldn't handle the demands of pro creative work - for that you needed a Mac.
Then PCs got better, Windows got better and most of the high-end software got ported to PC, new software appeared for Windows only, and Apple nearly went bust. What saved them was that they made nicer laptops than anybody else & made the shift into selling high margin "designer" small-form-factor systems and laptops.
Now, Macs have fundamentally the same hardware as PCs and while I much prefer OS X to Windows, if you're a "pro" who spends most of their time running a particular software package, it doesn't make that much difference what you're running it on.
Some people still need "pro" systems but, as more and more can be done on consumer hardware, its a shrinking market. Gone are the days when, for instance, you needed a Pro to develop for OS X/iOS.
Personally, I think Apple should have licensed OS X
Server - with a price tag of hundreds of dollars - for use on non-Apple hardware. Then, third parties could have made workstation/server hardware, hackintoshes would have been legal, but the price of the OS would make it hard to undercut Apple's money-making consumer products.
Obviously, that option went away when Server morphed from a $500 operating system to a $40 App.