You are making my point! It doesn't make sense for Apple to inovate a dying technology. 4k resolution delivered from the cloud wirelessly to an Apple TV is the future. At this point, that technology does not exist, thus if Apple creates it, then that is inovation.
The light at the end of the blu ray tunnel is pretty bright.
Whose to say they aren't doing prototypes of just that?
I think you would be surprised at the technology that we actually have that just isn't in the market because it just isn't plausible or ready for the mass. Stuff that hits the market has usually been in prototype for a long time, meaning the technology has been there. I find it entirely possible that Apple could be prototyping something like that to try to be the first one to the market when the time is right.